Publicis Groupe names MD for luxury arm Publicis Luxe

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Publicis Groupe has appointed Mikaël Henry as managing director of its luxury division Publicis Luxe. In his latest position, Henry will develop end-to-end service solutions with multi-capabilities for luxury clients across the North Asia market and directly manage the team of Publicis Luxe in China. Moving forward, Henry will be based in Shanghai.

According to the agency, Henry boasts 26 years of leadership experience in the beauty and personal care industry with L’Oréal in multiple markets, including Asia, Europe, North America, and South America. Before joining Publicis Groupe, he was zone general manager APAC for L’Oréal professional products division with rich experience in digital transformation and a track record of business growth.

"I am fortunate to join Publicis Groupe, after so many years working on the client-side, switching to the agency industry opens indeed many opportunities for me. I am bringing my expertise and my passion to tackle the glocal challenges," said Henry (pictured).

He added, "Keeping the brand equity and at the same time being relevant in local markets is the most exciting challenge ahead for luxury brands. With the 'Power of One' of Publicis Groupe, the integration of data into the content creation, I am sure that the team is ahead of the curve and brings constant added values to our partners.”

“The luxury sector is quickly evolving, from attracting a whole new generation of shoppers to multi-platform engagements to reach this ever-demanding target. Luxe has more than earned the right to play, and we want to expand our holistic services through our Luxe Brand by leveraging our Power of One capabilities of data, media, production, PR, content, experiential technology, and event," said Jane Lin-Baden, managing partner APAC and CEO of Publicis Groupe North Asia.

"I am sure we will all benefit from his deep experiences and perspectives in managing a sizable business on the client-side in the region, and in a brand where innovation and product evolution is the engine for growth," she added.

Publicis Luxe is a full-service agency dedicated to luxury brands under Publicis Groupe with offices in Paris and Shanghai. According to Publicis Groupe, Publicis Luxe is the trusted and long-term local partner for top luxury brands, crafting creative solutions that engage conversations across all touchpoints.

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