Prudential HK sponsors 'DOUBLE DUCKS' exhibition as part of 175th anniversary celebration

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To celebrate its 175th anniversary, Prudential Hong Kong has announced its lead sponsorship of the upcoming giant exhibition “DOUBLE DUCKS by Florentijn Hofman,” along with THE FUNFAIR Prudential 175th Anniversary Music Festival and an array of other activities with the aim of spreading happiness and rallying the whole city towards “Celebrating Life”.

This comes following Prudential HK's free Star Ferry Day promotion, in celebration of the company's 175th anniversary. The company will also present a series of surprises throughout June, including a return of the beloved Rubber Duck to Hong Kong and a music festival featuring some of the hottest local singers, according to Lawrence Lam, chief executive officer of Prudential Hong Kong.

The new series of celebrations will see the return of the major art exhibition of “DOUBLE DUCKS by Florentijn Hofman” to the Victoria Harbour which coincides with the 10^th anniversary of its first visit to Hong Kong. Inspired by symmetrical Chinese characters "囍"（happiness) and "朋" (friends), this old friend will bring a companion for the first time to the calm blue waters of Hong Kong. It is symbolising prosperity in partnership and friendship, as well as doubling the happiness of coming together as one.

To commemorate the long-awaited return of the Rubber Duck and Prudential’s 175th anniversary, a special edition of Rubber Duck balloons will be distributed at different sites across Hong Kong Island and Kowloon. Citizens will be able to take selfies with the adorable pair at photo spots set up at designated areas that will tie in with interactive games. There will also be interactive panels at the Hong Kong MTR Station; advertising panels at the Admiralty MTR Station, an outdoor 3D advertisement panel at Tsim Sha Tsui Pier; as well as the LED screen at the Star House. To further engage with consumers, Prudential will also roll out a photo contest on its Facebook and Instagram pages to give away limited-edition Rubber Duck collectibles.

Don't miss: Prudential HK offers free ferry rides in celebration of its 175th anniversary

As part of the 175th anniversary celebration, Prudential will give away 1,750 free tickets for THE FUNFAIR music festival. Held on 18 June at AsiaWorld-Expo, the festival will feature local pop singers and bands such as Dear Jane, MC Cheung and Panther Chan. The music festival will be broadcast live via Prudential’s YouTube channel and Facebook page for the public to enjoy these joyful moments together. More details will be announced on Prudential’s official website, Facebook and Instagram pages on 1 June.

Lam added: "We encourage all Hongkongers and tourists to join us in ‘Celebrating Life’ and to enjoy the delightful moments we create for everyone. Looking ahead, Prudential will continue to work tirelessly for excellence in all areas of its business, creating a better future for all the people of Hong Kong.”

Recently, Prudential Hong Kong formed a three-way cross-sector business collaboration with Nova Credit China Holdings and human resources and recruitment services provider KOS Internationalto promote a one-stop talent acquisition service platform for recruitment of high-calibre insurance professionals, supporting Prudential’s strategic business development in Hong Kong.

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