PropertyGuru unveils first-ever reality TV show in big content push

Property marketplace PropertyGuru has launched its first reality series, Home Run: Singapore, in a new content push.  The series explores the individual journeys involved in finding and creating homes within Singapore's competitive property market. Home Run: Singapore is available on YouTube. Additional content can be accessed on PropertyGuru's Instagram and TikTok platforms. 

Home Run: Singapore focuses on three property agents—Claire Tan, Shawn Wong, and Nadiyah Kamsani—as they manage significant career challenges. Through four episodes, the series delves into Singapore's property sector while highlighting the human narratives that are essential to property deals. Hosted by Charlyn Ding, the program follows the agents who engage in tasks such as marketing luxury waterfront homes and highlighting heritage estates.

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In the series, agents compete for the title of Singapore's top property agent, with the winner awarded SG$15,000 in PropertyGuru credits. The series also shares personal stories of individuals and communities that enhance the meaning of home. Positioned as a tribute to Singapore, Home Run: Singapore aligns with PropertyGuru's tradition of honoring the country's distinct identity.

The series' episodes include various tasks such as aiding a young expat family in finding their perfect condominium in episode one, locating a HDB flat that meets specific client needs in episode two, showcasing character-rich heritage properties to an artist in episode three and selling an SG$18 million waterfront house in the finale. 

“Home Run: Singapore is more than a real estate competition—it’s a window into the personal and professional journeys of the agents and the lives they touch,” said Disha Goenka Das, chief marketing officer of PropertyGuru Group. 

“The series highlights the passion, resilience, and heart that our agents bring to every challenge as they help people find their dream homes. It’s not just about properties; it’s about the shared aspirations, connections, and milestones that make a house a home. Through this series, we hope to inspire viewers to see the human side of real estate and the emotional depth of what it means to live, work and thrive in Singapore," added Das. 

Prior to Home Run: Singapore, the company launched initiatives such as "Scents of Singapore" and "Sense of Home," which appreciate local culture and the sensory experience of home.

"Sense of Home" is anchored by the "Heartland heroes", an initiative that shines a light on local individuals who have made significant contributions to their communities through an OOH campaign across Singapore. 

These heroes were crowdsourced and nominated across several channels and sources, including PropertyGuru's social media presence. By recognising these unsung champions, the campaign aims to foster a deeper sense of local pride and connection. 

Meanwhile, "Scents of Singapore" saw a partnership between PropertyGuru and Oo La Lab that translated the memories and emotions Singaporeans associate with their neighbourhoods into evocative fragrances. The six neighbourhoods translated include: Bedok, Jurong, Ang Mo Kio, Sengkang, Woodlands and Yishun.

The campaign was also accompanied by a series of videos on TikTok that aims to capture the essence of Singapore's diverse districts. The hosts of the videos visited various neighbourhoods, where local residents shared their perceptions of the distinctive aromas that define their communities.

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