Go on a property-hunting quest for your next home with PropertyGuru

Property marketplace PropertyGuru has launched a new gamified campaign aimed at providing property seekers with an adventurous and rewarding experience during their home search journey.

Titled "The Grand Property Quest", the campaign will allow home seekers to choose between two quests that will guide them through private condominium projects such as Parksuites, Orchard Sophia and Pinetree Hill. Participants who visit all the required sites and make a purchase by 15 January 2024 will be eligible to win a grand prize of SG$50,000.

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Participants can visit properties from both preset quests, but for a quest to be considered ‘completed’, they must view all the properties from one entire quest set (either Quest 1 or Quest 2) and purchase a property from the same quest set, said a representative from PropertyGuru when MARKETING-INTERACTIVE reached out.  They must spend a minimum of 45 minutes at the respective properties to unlock the visit to the property. Participants will also only be eligible for the contest if they complete the quest by 31 December 2023, they said. 

After completing their quest, participants must fill up the submission form by 15 January 2024 to be eligible to win SG$50,000 towards their dream home. Each quest submission requires them to submit their Option to Purchase (OTP) serial number, and each unique OTP serial number can only be submitted once, they added. 

“The journey towards property ownership in Singapore is understandably difficult. At PropertyGuru, we empower property seekers to live, work and thrive in tomorrow’s cities,” explained Ian Tan, vice president of marketing, marketplaces, PropertyGuru Group.

In fact, according to PropertyGuru’s latest bi-annual PropertyGuru Consumer Sentiment Study (CSS), 51% of non-property owners in Singapore are finding it difficult to buy their first home. This percentage rises to 55% among singles and dips to 49% for married couples with kids.

As inflation, high costs of living and property prices continue to hamper Singaporeans’ property buying plans, "The Grand Property Quest", features a curation of condominiums that align with diverse lifestyle aspirations to guide one’s house-hunting journey, said the brand in a statement.

“With The Grand Property Quest, we are going above and beyond just providing guidance and confidence to consumers, but also rewarding them as we see them through their dream home journey,” Tan added.

To amplify the campaign, PropertyGuru will also roll out a series of above-the-line, below-the-line marketing and digital activations that include out-of-home (OOH) ads through billboards, buses, and across various digital and social platforms.

The campaign come shortly after PropertyGuru held the second edition of its guided bus tours hosted by PropertyGuru experts called Property Tour Talks in September.

Experts provided property seekers with the latest local property updates, trends, and insights for every step of their property journey on these tours. 

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