Property developer Avaland takes to the streets of Kuala Lumpur with transit ad campaign

Property developer Avaland is taking their latest campaign to the streets of Kuala Lumpur. The campaign sees transit advertising company Rodeo's cars wrapped with advertisements aimed at promoting the developer's new property development at Bangi.

In addition to out-of-home (OOH) efforts, the campaign will also run on online portal iProperty. The campaign will run for a duration of one month and was done in collaboration with Rodeo, iProperty and digital property marketplace PropertyGuru. 

"Rodeo Car provides inclusive campaigns by enabling geo-targeting where we can have the ads appear at the right location and at the right time even though it is traditional media," said Rodeo's founder and CEO Valens Subramaniam when A+M reached out. 

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The geo-targeted campaign will target areas such as Bangi, Cyberjaya and Putrajaya, according to a LinkedIn statement by Subramaniam. 

"Research shows that vehicle advertising stands apart from other forms of media because of its size, location and more. In fact, in one survey, 64% of respondents said that they noticed ads on cars more so than other forms of OOH," added Subramaniam. "The best part is that it could generate approximately 30,000-70,000 daily vehicular impressions from just one branded car."

A+M has reached out to Avaland and PropertyGuru for more information. 

OOH efforts, especially digital OOH efforts in Malaysia are still going strong coming into the year 2024. Earlier in February this year, Nestlé Malaysia launched a 3D OOH campaign to introduce Nestlé's new ice cream, the Berry Burst sorbet stick. The campaign aimed to provide a refreshing and flavourful experience that will delight health-conscious consumers and taste buds as well as to show off the flavours consumers can expect from the product.

Meanwhile, in December last year, Vistar Media and Big Tree partnered up to bring a range of premium digital screens to advertisers across Malaysia. Vistar Media is a global provider of programmatic technology for digital out-of-home (DOOH) and Big Tree is a Malaysian out-of-home (OOH) advertising solutions provider. 

Through this partnership, Vistar can seamlessly connect advertisers around the world to Big Tree's network of 30 digital venues spanning outdoor billboards, retail shopping malls and transit train stations. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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