PRecious Communications bags new clients for consumer division

PRecious Communications has bagged a slew of new clients for its consumer team, PRecious Life. New on the client roster are martial arts studio Evolve MMA, annual national awards programme National Youth Film Awards (NYFA) 2019, Waterbom Bali, One Faber Group and Jewel Changi's YOTELAIR. Hospitality retainer client YOTEL Orchard Singapore has also signed on for another year with PRecious Communications. Lars Voedisch, managing director at PRecious Communications said the team looks to continuously expand its client partner list and at the same time strengthen its expertise in industries such as hospitality, sports and fitness as well as events and entertainment. Voedisch said the client wins are testament to the team efforts especially by its consumer team led by Danielle Chow. “PRecious is always looking for opportunities to build new brands’ footprint and support our clients’ business growth based on our proven understanding of how to reach and engage target audiences to create real impact," he added. “We’ve had a very successful year with PRecious working on campaigns such as #YOTELfootprint and the launch of Komyuniti. This year, we are definitely looking forward to building on that, especially with the milestone opening of YOTELAIR at Jewel Changi Airport. The new year and new hotel will bring us new opportunities to innovate, and we’re excited to explore these prospects with PRecious,"said Brendan Daly, general manager of YOTEL Orchard Singapore. Meanwhile, One Faber Group launched a year-long line-up of activities, events, promotions and food and beverage creations at the Singapore Cable Car station from 30 March 2019 until April 2020 in line with its 45th anniversary. Buhdy Bok, managing director of One Faber Group said having PRecious Communications on board will enable the team to amplify these experiences to Singaporeans and its overseas guests.