PRecious Comms beefs up Indonesia operations with new market lead

Integrated communications agency PRecious Communications has appointed Rachmad Tri Octaviadi (pictured) as its market lead for its Indonesian operations.

According to PRecious Communications, his appointment is a testament to the continued growth of the Indonesian market as well as its commitment to strengthening its presence in Southeast Asia’s largest economy by continuing to attract the best brands and talent across the consumer, tech, and startup ecosystems.

Octaviadi brings with him more than 20 years of experience in PR, strategic communications, and digital marketing. In his previous roles, he has driven counsel and local remits for high-profile clients including Qualcomm, Twitter, Changi Airport Group, LaLiga, Dell, and Shell Indonesia, to name a few. According to a release to the press, working closely with these brands and companies allowed him to accumulate extensive knowledge and experience in areas such as public relations for technology, energy, and lifestyle, alongside digital media, web and application development, and social media marketing.

Octaviadi also previously held senior roles at global network agencies such as BCW and FleishmanHillard, driving their technology businesses in Indonesia. At FleishmanHillard, he was the VP of digitech practice group, where he was in charge of driving growth and expansion of the organisation's capabilities as gleaned from his LinkedIn profile. He added that as part of his role, he also focused on "developing and retaining top talent in the digital and technology fields" and "building a team that is well-equipped to handle the ever-evolving communications demand of the industry."

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“As more and more businesses look at Indonesia as part of their expansion efforts, cultivating a diverse communication strategy that cuts across multiple platforms becomes a priority. By harnessing the power of various channels, coupled with local expertise and know-how, we can effectively reach and engage with our target audience, ensuring a stronger and more comprehensive communication approach,” Octaviadi said.

“Indonesia continues to see a lot more interest from brands looking at Southeast Asia as their next growth market, particularly among technology firms, corporates, and startups and investors,” said Lars Voedisch, managing director of PRecious Communications. 

He added that that is why the team is reinforcing its commitment in Indonesia with Octaviadi at the helm. “With his extensive expertise, we can navigate the local landscape better, forge stronger connections, and create more meaningful partnerships with key stakeholders. Together, we'll harness Indonesia's dynamic ecosystem to drive effective communication strategies and create value for businesses, both local and global,” he added. 

Alongside Indonesia, PRecious Communications established local operations in the Philippines as part of its Greater Southeast Asia expansion strategy. At the same time, it appointed Paolo Alba as the client service director and country lead for the Philippines.

In his new role, Alba is responsible for building relationships with key stakeholders, business development initiatives with potential partners.

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