Pop Mart plans to take legal action against unauthorised use of Labubu

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Pop Mart Singapore is "actively pursuing legal action" against unauthorise use of its Labubu intellectual property (IP).

In a statement posted on Facebook, the toy retailer said it recently discovered instances of unauthorised use of its IP by brands, including Recoil and PlayMade.

"The operators of these brands are promoting their products using Pop Mart's IP images both online and offline, and/or offering Labubu figurines as promotional items without our authorisation," said Pop Mart in its statement. The toy retailer added that it cannot guarantee the authenticity or quality of any Labubu or Pop Mart products distributed through these sources.

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It explained that it does not have any official licensed partners in Singapore and therefore, any use of its brand imagery or IP likeness for promotions or appearances is unauthorised.

"We are actively pursuing legal action to protect our brand, artists' works and our fans from these infringements," said Pop Mart.

Pop Mart then encouraged fans to report any unauthorised use to its official customer service channels. It added that fan support plays a vital role in maintaining the integrity of the brand. "We are fully committed to taking all necessary measures to defend our brand and community," said Pop Mart.

Earlier in September, multi-currency mobile wallet YouTrip gave away exclusive outfits and blindboxes to Labubu enthusiasts in Singapore. The giveaway campaign came as Labubu gained popularity as a bag charm. YouTrip unveiled an exclusive limited-edition explorer-themed outfit for the furry monster.

Meanwhile, Singapore politicians at Sengkang PAP also used the toy figure as part of efforts to connect with younger constituents.

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