Pokka unveils sleek new look for canned drinks range

Pokka has unveiled a fresh new look for its green tea, fruit tea, Oolong teas, juices and Asian drinks range. 

In an Instagram video from Pokka, the canned drinks retain the same colours and design but are now longer and sleek. This is a departure from the brand's previous short and rounded cans. Accompanying the Instagram video is a caption that reads "The old cans have made way for a fresh vibe, with the same great taste".  

Pokka added a disclaimer that the volume of its sleek cans remains unchanged. 

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MARKETING-INTERACTIVE understands that the refresh only impacts the brand's canned drinks, and not its packet and bottled drinks, and has reached out to Pokka for more information. 

This new look comes after the brand appointed The Shout Group's Ignite as its creative agency for Singapore and Malaysia earlier in April this year. 

The appointment of Malaysia-based Ignite signals the brand's ambition for growth beyond Singapore, it said in a statement. "All of us at Pokka look forward to collaborating with the team at Ignite," said Michelle Nunis, Pokka’s group general manager of marketing for Malaysia and Singapore.

"We view Ignite as a strong communications partner and respect their point of view that stems from consumer insights, their ability to constructively challenge us to ensure what is right for our brand and their creative perspective to deliver consumer-relevant and engaging campaigns,” she added. 

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