Pizza Hut MY works with MBCS to campaign new product on menu

Pizza Hut has launched a new campaign with Mediabrands Content Studios (MBCS) to introduce the new Pizza Hut Melts Burger.

A brand film promotion video was released on Pizza Hut’s YouTube showcasing Pizza Hut’s innovation of its new menu item. The Melts Burger is crunchy but tastes like a burger, bringing about “the best of both worlds” says Pizza Hut.

The promotion video embodies rap music in the background, mentioning how the new Melt’s Burger has a new taste and flavour and is crunchy and loaded with cheese.

Don't miss: Pizza Hut HK brings Italian gladiator fights to life with product campaign

“Pizza Hut is known for leading the way in trend-setting ideas and products, and this is an evolution of that. Eating a burger, while delicious, can sometimes be a messy affair. The Melts Burger offers the perfect combination with the best of both worlds shining through – crunchy, cheesy, loaded – who says you can’t have it all,” said Emily Chong, chief marketing officer of Pizza Hut Malaysia.

“Ideal for Gen Z’s and their active lifestyle, the video elements and song capture this modern spirit of youth on the move and shows how you can have the best of a pizza and burger all rolled into one,” Mun Tuck Wai, executive creative director of MBCS said.

This is not Pizza Hut’s first campaign that introduces new offerings through an innovative way to get the attention of customers. Across the region, Pizza Hut HK recently announced the launch of a new campaign to introduce a range of new limited-time offerings, bringing new culinary delights to customers and driving visitation to its restaurants. 

Gear up for the most captivating PR conference of the year! #PRAsia #Singapore & #Malaysia returns, bringing you the tools and insights you need to dominate in this dynamic environment. Join over 100 industry leaders and experts for an action-packed program filled with insightful discussions and valuable takeaways.

Related articles:
Pizza Hut HK takes a jab at Italy with pineapple giveaway campaign
Pizza Hut HK invites French bulldog to tip the medal wins of HK athletes
Pizza Hut SG names former KFC marketer Juliana Lim as GM