PHD Hong Kong rolls out branded content syncs within sitcom

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Embedding a branded message into a TV drama is not new to PHD Hong Kong. Recently, the agency has helped Towngas become the first advertiser in Hong Kong to fully integrate and sync its message within a popular programme.

PHD has leveraged the strong familial cues of Come Home Love: Lo and Behold and employed the TV drama's popular characters in the branded content to bring Towngas’ brand purpose to life. The agency said the integration syncs advertising with programming, delivering a highly contextual yet unmissable brand experience for audiences.

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Towngas is one of the largest energy suppliers in Hong Kong. The company believes that the kitchen is the hub of any home and cooking is not only a healthy practice to audiences' families, but people can also cook to show their care and love for others.

Meanwhile, in 2018, PHD Hong Kong launched a market-first in-video advertising campaign for Unilever, inserting Knorr products ad into TVB’s myTV SUPER service by using Mirriad’s technology.

The in-video ad insertion allowed Knorr’s ‘The Irreplaceable Home Taste’ campaign to appear in popular video content at scale, reaching a potential audience of six million viewers in Hong Kong without disrupting their viewing experience.

Unilever and PHD Hong Kong embed Knorr's in-video ad into myTV SUPER Service

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