Pepsi Philippines, Unilever and Bayer Indonesia emerge triumphant at Hashtag Asia 2021

Pepsi Philippines, Unilever, and Bayer Indonesia walked away as overall winners for the "Social Platform", "Social Media Campaign", and "Best Use of Social Influencers & Content Creators" categories respectively at MARKETING-INTERACTIVE’s first-ever Hashtag Asia Awards.

Pepsi Philippines beat out stiff competition from other top contenders, including, Nestlé Wellness Campus Philippines, Duta Intidaya (Watsons Indonesia), M1, Shanghai Qianxiu, Taikoo Li Qiantan and Grab Indonesia. The brand's successes on the night came down to its entries from the Social Platform categories, such as Best Social Brand Launch, Best Use of Live Streaming or Virtual Events, Best Use of Art/Culture/Brand/Entertainment Partnerships and Best Use of Celebrity Partnerships.

The brand swept the floor with two gold and two silver trophies for its outstanding campaign, #PepsiHitSasarap. Adding to its amazing feat, Pepsi also nabbed two gold trophies for categories, Best Social Media Channel Campaign: Twitter and Best Social Media Campaign: Southeast Asia, totalling its wins to four gold and two silver trophies.  Coming in a very close second was Nestlé Wellness Campus Philippines, with two gold and one silver trophies. And then sliding in at third was Bayer Indonesia, winning one gold and one bronze trophies. 

Meanwhile, Unilever came out on top for Social Media Campaign categories by entering a range of strong campaigns including, Lifebuoy #DotheLifebuoy, Closeup Goes #AllinAllOut for #AllAroundOralCare, Eskinol “Gandang Naturally Fresh” Twitter Takeover and World's Largest Classroom. its entries amassed two gold, one silver and one bronze awards for these Social Media Campaign categories.  In total, Unilever achieved an amazing feat of two gold, two silver and three bronze trophies. Other brands that stood out this year were MSIG Asia, Glico Asia Pacific, National Arts Council, P&G, Geneco and Mandai Wildlife Group.  

Bayer Indonesia was the overall winner for Best Use of Social Influencers and Content Creators categories went to Bayer Indonesia, defeating top contenders such as Uni-President (Thailand) and Hublio, among others. In the end, Bayer Indonesia impressed judges with its campaign "CDR Builds Strength Among Indonesian Women In Their 30s" in the category Most Effective Use of Social Media Influencers / Content Creators. Altogether, the brand achieved two gold, two silver and one bronze trophies. 

The winners were decided by a 33 strong judging panel comprised of senior social media marketers, content creators and agency professionals from across the region. The winners of the Hashtag Asia Awards were announced virtually on 22 April 2022. 

MARKETING-INTERACTIVE would like to extend a huge thank you to our judges for giving up their valuable time to thoroughly review and score every single entry, and sends its heartiest congratulations to all winners across the 21 categories, and we look forward to seeing all of you once again at next year’s Hashtag Asia Awards.  

Check out the full list of Hashtag Asia Awards winners here.