Content360 2023
Pepsi and Etika let actions do the talking with CNY cups that reduce wastage

Pepsi and Etika let actions do the talking with CNY cups that reduce wastage

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Pepsi and Etika have launched the Pepsi cup game to counter Chinese New Year wastage with many guests not finishing their canned drinks during Chinese New Year. To tackle this issue and achieve its agenda of becoming a greener and sustainable business, along with addressing financial concerns around inflation, Etika created a message and an offer around its 1.5L Pepsi bottle. 

As part of the initiative, every customer will receive 18 free paper cups made from 100% forest stewardship council FSC-certified paper with every purchase of three 1.5L Pepsi bottles. FSC is an international, non-governmental organisation that is dedicated to promoting responsible management of the world's forests. 

These paper cups have QR codes in them which will lead them to the Pepsi cup game which encompasses a game of truth or dare with Boldest Of All Time, reveal your hidden secrets with the Game Of Truth and the game of Rabbits and the Big Bad Wolf. These cups urge consumers to only pour as much pepsi as they can comfortably drink, therefore reducing wastage and decreasing metal (aluminium) waste, while helping families who are hosting guests to stretch their ringgit.

Amy Gan, vice president of marketing of Etika said, “Cleaning up after any festive season is no doubt tiring. Hence, to reduce the cleaning up as well as reduce wastage from all those unfinished cans, we hope these paper cups will come in handy.”

Furthermore, the Pepsi cup game also encourages people to be more present in the moment, and not engrossed on their phones, as they can challenge one another to these games. Gan added that to break the ice for everyone to reconnect and truly be present when in each other’s company, Pepsi decided to incorporated some compelling games where everyone from kids to adults can participate and have fun. "With these paper cups, Chinese New Year is now more enjoyable with the various interactive games created by Pepsi to heighten the celebration,” said Gan.

"Festivities are all about convening with friends and family, reuniting and creating memories - but it is also important to change behaviours and send out a strong message of sustainability. Etika was hoping to instil sustainable practices among its consumers by taking a different approach with fun and entertaining games for our customers to enjoy," Gan added.

Pepsi is also introducing limited-edition merchandise nationwide on some of its highly anticipated selections of beverages including Pepsi Regular, 7UP Regular and Pepsi Black available in stores. These limited-edition beverage cans will each display a distinctive Chinese New Year design with animals that people are familiar with - symbolising various prosperous meanings in sync with Chinese New Year.

The Pepsi Regular cans will feature ‘nian’ which symbolises celebration for the year. Pepsi Black cans will feature a rabbit on the pack which is the zodiac of the coming year, while 7UP Regular cans will feature the lucky koi fish which signifies to have abundance every year.

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