Orchard Road Business Association picks agencies for PR and marketing duties

Orchard Road Business Association has appointed PR agency Saffron Communications and media agency BlackBlue Media Group (BBMG) to manage public relations and marketing duties for its signature "Christmas on A Great Street" campaign across Singapore, Indonesia and China.PUMA Singapore has also picked Saffron Communications to handle its public relations and content marketing duties. Meanwhile, JBL, Martin Modern by Guocoland, Systema by Lion Corporation Singapore and The Jelly Bean Factory have appointed BBMG to manage their social media duties.Additionally, Ngee Ann Polytechnic, AIA Singapore, UOB and Far East Organization have appointed creative agency TMRW to manage their creative and digital development projects, while Aalst Chocolates named Different its creative agency. The Singapore Chinese Cultural Centre and Shiseido collaborated with event agency I_Possible for their official opening and recent coffee festival respectively.Set up to offer a holistic one-stop suite in 2016, the collective offers services such as creative, events, public relations, entertainment, digital engagement, strategic planning and media buying.The agencies are part of Better Together, an agency consortium of seven local independent agencies. Founded in 2016, Better Together offers services such as creative, events, PR, entertainment, digital engagement, strategic planning and media buying.“The consortium’s growth continues to outpace expectations. A year on, the agencies have created a winning formula by combining its individual expertise and working processes. With clients increasingly on the lookout for a onestop solution that is filled with true segment expertise, the Better Together consortium has proven time and again that it’s indeed a better solution," Shaun Quek, group managing director, said.