Orange Line strengthens leadership with key promotions and new hires

Independent digital marketing consultancy Orange Line has announced a series of leadership promotions and new hires, reinforcing its capabilities as the agency continues to expand.

Aishling Farrell has been promoted to executive general manager, recognising her seven-year tenure and her role in driving the agency’s strategic direction and key client relationships.

“I’m incredibly proud to see Orange Line entering this next stage of growth with a leadership team built primarily from within,” Farrell said. “It’s exciting to expand our team to accommodate new opportunities while maintaining the strong culture and expertise that have driven our success.”

Meanwhile, Gavin Chew steps into the newly created role of general manager, operations, following his tenure as head of media. With the agency’s recent expansion, Chew will focus on streamlining operations and ensuring the team has the tools and support to continue delivering client growth.

“I’m incredibly passionate about the culture we’ve built at Orange Line and I’m excited to focus on strengthening our operational framework and empowering our team to do their best work,” Chew said.

Alberto Sanchez, previously paid media senior director, has been promoted to head of media, overseeing a team of more than 20 paid media specialists managing accounts including Fantastic Furniture and Abano Healthcare. The paid media team has also expanded with a mix of new hires and internal promotions, bolstering its performance capabilities.

Across data and analytics, paid media, communications and operations, six new hires and five promotions strengthen the agency’s ability to provide insights, strategic decision-making and support growth.

The leadership changes follow the recent appointment of Brian Collins as head of growth, bringing expertise in digital strategy, business development and performance marketing.

David Einstein, co-founder of Orange Line, said the latest appointments reflect the agency’s focus on nurturing internal talent while expanding its offering.

“We’re thrilled to welcome our new team members and celebrate these well-deserved promotions,” Einstein said. “Orange Line’s strength has always been our people, and these appointments reflect our dedication to fostering expertise, innovation and leadership as we continue to drive exceptional results for our clients.”