OPPO takes over global landmarks in quirky FOOH campaign

Chinese smartphone brand OPPO has taken over global landmarks in a new FOOH ad campaign. The campaign aims to showcases the brand's new phone - the OPPO Reno12 - and highlights its fluid liquid silver design.

The ad campaign features cities such as Singapore, Dubai, Rome, Barcelona and London. 

According to a statement seen by MARKETING-INTERACTIVE, the ambitious initiative aims to underscore OPPO's innovative spirit and connect with global audiences in a more dynamic and engaging manner. 

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In Singapore, liquid silver is seen flowing out of the HSBC Rain Vortex in Jewel Changi Airport. A train passes by the attraction and gets wrapped in liquid silver too. A Reno12 phone later appears from the HSBC Rain Vortex. 

In Dubai, parachutes are seen dropping from the top of the Burj Khalifa. Attached to the end of the parachutes is a box of OPPO Reno12. A hand reaches out to grab a box and opens it up to reveal a brand-new phone. 

Meanwhile, in Rome, a coin is seen being thrown into the iconic Trevi fountain. When the coin lands into the fountain, the water changes into liquid silver. The statue of the god Oceanus that sits atop the fountain is then replaced by an OPPO Reno12. 

The Reno12 then takes over Sagrada Familia in Barcelona. In the ad, the phone is hooked onto a crane and hangs above the building. Liquid silver drips off the phone and covers the building.

Finally, the Reno12 takes over London's Tower Bridge. The bridge is first covered by a white cloth. When the cloth is pulled away, one side of the bridge reveals the UEFA Champions League trophy while the other features the new phone.

A banner drops down from the bridge informing onlookers that the UEFA Champions League is in seven more days. The ad ends with a title card indicating that the smartphone brand is an official partner of the UEFA Champions League. 

The brand has been a sponsor of the UEFA Champions League since 2022. In December 2023, the brand launched a 3D OOH campaign in Singapore in celebration of its official sponsorship and the launch of the OPPO Find N3 phone series. 

As part of the 3D advertising campaign, a football and the Find N3 Flip will fly out of the screen in a 30-second advertisement. The out-of-home billboard was located at Ten Square, Landmark of Good @ 1 Short Street. 

According to OPPO, Singapore is an ideal country to launch the 3D OOH campaign, naming the city a key market in the brand's growth strategy. 

"At OPPO, we are constantly looking for innovative ways to engage with consumers. We chose Singapore for the global debut of the Find N3 Series, marking our 10th year anniversary in the market," OPPO said in a statement to MARKETING-INTERACTIVE.

"This is a great feat for us considering today’s competitive landscape. This region has always been important to OPPO, and we are dedicated to serving its people, but we have chosen Singapore because it is a very important market for us in OPPO’s APAC growth strategy."

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