OneDegree brings families together with new campaign featuring HK snooker star

Local digital insurer OneDegree has launched a new digital campaign featuring Hong Kong snooker star Marco Fu Ka Chun to introduce its new upgraded home insurance.

Launched on 2 November, the campaign featured an unscripted two-and-a-half minute video that interviewed four local Hong Kong families, including Fu and his two daughters. Done in collaboration with creative agency Giraffe Hong Kong, the videos share touching stories about families’ father-daughter and mother-daughter relationships, along with artworks that capture the most vivid images of children and their parents.

The video has gone viral and has reached 1.5 million views three days after its release, according to the press release. The campaign was built on its latest upgraded home insurance plan, which aims to strengthen the protection of home appliances, extending coverage from six to as many as 14 types of home appliances in Hong Kong.

“Every parent at some point has felt like they’re not doing enough for their children, and maybe even like they’re falling short. However, this is seldom the truth, as their children see them as real-life heroes no matter what. This is why we came up with the idea of interviewing parents and their children separately to showcase the difference in thinking and show that every parent is doing great, and their efforts are appreciated,” said Sean Lee, creative partner of Giraffe Hong Kong.

Alvin Kwock, co-founder of OneDegree Group said: “We are pleased to support Hong Kong sports players and have Hong Kong’s favourite Snooker Star Marco Fu on camera to share his experience in protecting his family. As a customer-centric company, we will continue adapting to our customers' changing home insurance needs and further optimise our products for families across the city.”

“Since our video launched on social media, it generated a lot of discussions and positive buzz towards the need for home insurance. We’re pleased to see that it’s a subject that resonates with so many citizens across the city – we’re sincerely touched by the 1.5 million views it received in just three days. Heartfelt words from the campaign’s children to their super dads and moms have clearly touched audiences," said Emily Chow, general manager of OneDegree Hong Kong.

"We’re tremendously proud of the work that was put into our new offerings, and we hope that by enhancing our home insurance with the best home appliance warranty, we can provide the best protection to support all moms, dads and caregivers,” she added.  

Back in June 2022, OneDegree launched a campaign video that spotlighted both traditional and LGBTQ+ families, aimed to define the meaning of home. The video, which was over two minutes long, is unscripted and featured 10 LGBTQ+ couples, including celebrity Kayla Wong and her fiancée Elaine Chen-Fernandez, where they expressed thoughts around their definition of “home”, a definition that might differ by person but in fact universal by nature – it’s built from love.

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