Brands hop on the trend as Olivia Rodrigo brings her GUTS tour to SG
share on
This week, Singapore was in for a treat as Olivia Rodrigo came to town for the Singapore leg of her latest GUTS tour.
Her concert was held at the Singapore indoor stadium from 1 October to 2 October and the star spilt her guts out to her fans who came to live out their ‘Teenage Dream[s]’, if you get our drift.
Brands in Singapore were also eager to get in on the action with many coming up with interesting and funny trendjacks.
Don't miss: These are the most adorable Moo Deng brand trendjacks across SEA thus far
From McDonald’s to Vintage Weekend, here is a list of some of MARKETING-INTERACTIVE's favourite Rodrigo-inspired posts.
1. Lazada
2. McDonald's
3. Shopee
4. Vintage Weekend
5. Zalora
Related articles:
Bruno Mars embroiled in social media drama post Taiwan concert
digibank by DBS taps on gen Z's concert worries in new AI-generated ad
Grab launches new Taylor Swift concert initiatives ahead of SG shows
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window