Ogilvy names new president of experience for China

Ogilvy has appointed Jack Yin (pictured) as president of Ogilvy experience for China. In his new role, he will be tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, marketing technology, data, CRM and loyalty and digital innovation into a cohesive, end-to-end experience offering.

Yin has over 25 years of diverse experience in digital technology, user experience design, and integrated digital operations. Prior to Ogilvy, he was the managing director China at Sapient where he has collaborated with international and local brands to deliver personalised experiences on a large scale across high-tech, automotive, travel, and CPG sectors. Prior to this, Yin held several leadership positions at PWC, Dell, Alcatel-Lucent, Accenture, and Deloitte.

Commenting on the appointment, Chris Reitermann, chief executive officer for Ogilvy Asia and Greater China, said: “In today's ever-evolving market landscape, particularly with China leading as the most digitally advanced market in the world, we recognise significant opportunities to collaborate with our clients on their transformative journeys and further expand and expedite our offerings in this space. Yin's extensive experience in China will empower us to fully leverage our strategic and creative capabilities and deploy them across the Chinese digital and technology ecosystem."

Meanwhile, Krishnan Menon, president of experience for Ogilvy Asia, said Yin’s leadership, expertise and experience is an important and welcome boost to the team. "He will make the most of the power of the Ogilvy network, and the deep tech and data capabilities within it, to deliver meaningful digital experiences, omni-channel CRM, loyalty programmes and continuous commerce and create impactful relationships between brands and consumers across the China market,” he added.

Yin has admired Ogilvy for constantly pushing its creative boundaries and innovating to create impact for clients. "In China particularly, Ogilvy has an exceptional value proposition that empowers us to facilitate clients' growth through harnessing the power of creativity, brand expertise, and a deep understanding of customer experience. I am extremely honoured to have this opportunity collaborating with a diverse group of talented individuals and experts to nurture our existing client partnerships and foster exciting collaborations for the future,” said Yin.

MARKETING-INTERACTIVE has reached out to Ogilvy for more information.

Don't miss: Ogilvy names Krishnan Menon new president of experience for Asia

Back in January, Ogilvy appointed Krishnan Menon as its new president of experience for Ogilvy in Asia. He works closely with Genevieve Tan, general manager of Ogilvy’s marketing technology arm Verticurl in APAC, to drive Ogilvy’s ambitious experience growth agenda in 2023 and beyond.

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