Ogilvy PR appoints new managing director to head MY and SG

Ogilvy PR has appointed Q Akashah (pictured left) as its new managing director for Malaysia and Singapore, effective immediately.

She will be retaining her prior position of executive director for Islamic Marketing for the Southeast Asian region.

As part of Ogilvy’s Singapore and Malaysia integrated leadership team, Akashah will oversee and manage the PR offices across both markets, pursuing innovations in areas such as AI, influencer engagement, creative and content creation, and employee engagement, amongst others.

In her new role, Akashah will continue to report to Emily Poon, president of Ogilvy PR APAC as well as Kunal Jeswani, group CEO, Ogilvy Singapore and Malaysia, to build on Ogilvy PR's continued success in Singapore and Malaysia, and further the growth of PR and influence offerings as part of integrated client solutions.

With more than 15 years of strategic communications experience and stints in Ogilvy Malaysia and Indonesia under her belt, Akashah joined Ogilvy PR in 2008, and has steadily climbed the ranks through the years.

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“It is a privilege to be in the Company of Giants to bring forward our ambition of driving creative and impactful PR-led and social-first integrated work. The communications industry is changing rapidly, and my priority is to ensure Ogilvy PR remains at the forefront of propelling the success of our clients’ brands and businesses,” Akashah shared.

According to a release to the press, Akashah will continue with her second portfolio of spearheading Islamic marketing and communications efforts across the region, working with international brands to engage with Muslim consumers as well as Muslim-centric industries to appeal to a larger non-Muslim audience. Global Muslim spend is forecasted to record a four-year Cumulative Annual Growth

This appointment is part of Ogilvy PR’s commitment to talent development and succession planning and follows Emily Poon taking on the regional leadership of Ogilvy PR since 2021.

Recently, Ogilvy PR was recently re-appointed AIA Singapore’s PR agency of record, extending it to a 13-year partnership following a competitive pitch. The agency is also AIA Singapore’s social agency of record.

“We are delighted to announce Q's appointment,” said Emily Poon (pictured right), President, Ogilvy PR Asia Pacific. “As a values-driven leader that always seeks to do right by our people, clients, and business, I cannot think of a better successor to take on the leadership of our Singapore and Malaysia PR offices. At a time where we are seeing a rapid pace of change in AI, media and technology platforms, I am excited to work alongside Q and our network colleagues for our next phase of growth in Singapore, Malaysia, the region and beyond,” she added.

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