Ogilvy appoints new managing partner to lead PR business in China

Ogilvy has relaunched its public relations offering in Shanghai, announcing the appointment of Tiffany Hu as managing partner of Ogilvy’s PR business, who will be leading the Shanghai operations.

In her new role, Hu will be responsible for expanding Ogilvy Shanghai’s PR practice and will work with local leaders to reinforce the company’s leadership in public relations in East China. Boasting extensive experiences and expertise in corporate communications, integrated marketing communications, reputation, issue and crisis management, corporate social responsibility, and social and digital media engagement, Hu has provided strategic communications and brand marketing counsel for many multinational and domestic companies in a wide range of industries spanning food, nutrition and health, technology, finance, tourism, real estate, and luxury.

Before joining Ogilvy, Hu was chief operating officer of Ketchum China, where she led the integrated communications team. Under her leadership, her office delivered double-digit revenue growth. Hu is skillful in developing communications strategies and managing internal and external communications effectively from the perspective of sustaining growth. She also has experience in helping Chinese brands build a robust reputation and guiding multinational brands through the changing market dynamics in China and around the world.

“Ogilvy PR has been an iconic institution in Mainland China. Ogilvy China’s solid public relations capability represents a distinct competitive advantage compared to other large integrated agencies. I am excited to return to Ogilvy in Shanghai and look forward to working closely with my colleagues to earn long-lasting influence, build a trustworthy reputation and drive sustainable growth for our clients through breakthrough creativity, sharp insights and leading data and technology," Hu said.

Commenting on the appointment, Joe Yu, president, public relations at Ogilvy China said, “She started her PR career by joining Era Ogilvy Public Relations in 2003. After graduating from Judge Business School of the University of Cambridge, she relocated to Shanghai in 2007, and has since demonstrated a strong track record in communications specialties, organisation leadership and business development. I am thrilled to have Hu back to Ogilvy and am confident that her rich expertise and deep enthusiasm for corporate strategic communications and integrated marketing will take the Ogilvy PR business to new heights in China.”

Related articles
Ogilvy China names Melinda Po as president of advertising
Ogilvy SG appoints director of content as it doubles down on offering
Hyatt checks in Ogilvy as lead agency for guest loyalty programme