Ocean Park names new marketing director

Ocean Park has promoted its assistant marketing director Franklin Law (pictured) to marketing director. Law will be reporting to Rosalind Siu, executive director of sales, marketing and entertainment at Ocean Park.

In a conversation with MARKETING-INTERACTIVE, Law said he will be leading and overseeing the overall marketing strategy for both Ocean Park and Water World from branding, customer acquisition, loyalty programme to CRM and analytics. "It’s a local role though my team and I have to take care of driving the tourist market for the park via marketing campaigns too," Law added. 

According to his LinkedIn, Law is a performance driven marketing professional with over 15 years of experience in marketing and business management from corporates and startups. Equipped with strong communication and problem-solving abilities, he always works with an entrepreneurial mindset and seeks to establish team dynamic for positive result.

Law joined Ocean Park in March last year as assistant marketing director. Prior to that, he was the assistant vice president of Smart Living under HKT. He had also been the chief marketing officer of online delivery platform BuddiGo by Inspirit Studio.

Back in June last year, Hong Kong's former leader Carrie Lam appointed Paulo Pong Kin Yee and Stephen Wong See Yuen as the chairman and the deputy chairman respectively of the board of the Ocean Park Corporation. Lam has also appointed eight new members and re-appointed seven incumbent members to the Board. All the appointments are for a term of two years from 1 July 2022, to 30 June 2024.

According to the release, the newly appointed non-official members are Raymond Chow Ming Joe, Ivy Lee Siu Wing, Jonathan Leung Chun, Ma Kwan Ki, Simon Siu Chak Yu, Gray A Williams and Simon Wong Hin Wing, while the director of agriculture, fisheries and conservation (or representative) has been appointed as a new official member. 

Incumbent members Joanne Cheung Shui-lin, Maureen Fung Sau Yim, Enoch Lam Tin Sing, Stephanie Poon, Bonnie Woo Chan Tak Chi, the permanent secretary for development (Works) (or representative) and the commissioner for tourism (or representative) have been re-appointed.

Don't miss: Ocean Park HK and Air World enter metaverse with Halloween-themed NFTs

Separately, Ocean Park Hong Kong has joined hands with Air World, a Hong Kong-based tech start-up to enter the metaverse by launching Halloween-themed NFTs last October. 

Also known as Ocean Park AiR Metaverse (AiR) Citizen NFTs, this series is the first NFT issue for Ocean Park. The collaboration aims to deliver a unique online-plus-offline (O+O) Ocean Park Halloween experience in which visitors can play through a fascinating story before, during, and after the event. 

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