Ocean Park HK and Air World enter metaverse with Halloween-themed NFTs

Ocean Park Hong Kong has joined hands with Air World, a Hong Kong-based tech start-up to enter the metaverse by launching Halloween-themed NFTs.

Also known as Ocean Park AiR Metaverse (AiR) Citizen NFTs, this series is the first NFT issue for Ocean Park. The collaboration aims to deliver a unique online-plus-offline (O+O) Ocean Park Halloween experience in which visitors can play through a fascinating story before, during, and after the event. 

The limited edition contains 2,000 sets of NFTs, featuring characters from Ocean Park under the Ocean Park Halloween 2022 theme.

Each NFT character is different, and merchants will get one randomly after purchase. They will be publicly available on Klook, Ocean Park x AiR Citizen website, and AiR mobile app, according to its official website.

MARKETING-INTERACTIVE has reached out to Air World for additional information.

This collaboration of Ocean Park and AiR Metaverse aims to deliver “Metaverse-to-Go”, which adds Metaverse experience into the physical theme park for augmented entertainment through Metaverse gateways, accessible with the AiR Metaverse mobile app. Visitors can play the roles of different AiR Citizens to defeat Halloween monsters to save both the virtual and physical worlds. 

AiR is a unique location-based mobile first metaverse that is closely connected to the real world for "Play-to-Earn" and as gamified loyalty network, according to Air World's website. 

Back in February this year, Ocean Park partnered with The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, to create ground-breaking digital entertainment experiences in the virtual world of NFTs and gaming to celebrate its 45th anniversary.

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