OCBC nabs People's Association talent as head of content marketing

Multinational bank, OCBC, has appointed Sanjay Nair as its head of content marketing, global wholesale banking, according to a LinkedIn post by Nair. 

At OCBC, Nair will be crafting business banking propositions that blend intent-driven data with consumer insights, to create impactful and compelling narratives, according to his LinkedIn profile.

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Nair was previously with the People’s Association (PA) as its chief digital media strategist. In his role, Nair oversaw the content strategy and digital communication efforts. He also managed headquarters’ social media, content development and digital marketing teams, as well as drove social media capability development efforts for over 2,000 grassroots organisations and community clubs under the PA umbrella.

Nair also worked with the Ministry of Law, Singapore, and DBS Bank as head of digital communications and assistant vice president, group strategic marketing and communications respectively. He was at the Ministry of Law for three years and DBS Bank for almost two years.

Nair’s experience also includes his time at The Straits Times where he was the executive digital sub-editor. He was with the newspaper for over six years.

MARKETING-INTERACTIVE has reached out for an official statement. 

Recently, OCBC bank was also in the news after the Monetary Authority of Singapore asked the bank to add an additional capital requirement of S$330 million for deficiencies in the bank's response to the wave of spoofed SMS phishing scams that took place in December 2021. According to MAS, OCBC is required to apply a multiplier of 1.3 times to its risk-weighted assets for operational risk. 

Following the scams, OCBC engaged an independent firm to review its systems and processes, MAS said. "Deficiencies were noted in the bank’s mitigation of identified risks, pre- and post-transaction controls, incident management and complaints handling, resulting in delays in containment measures and customer response time. The deficiencies identified are in line with MAS’ assessment and the bank is in the process of addressing them," it added.

The additional capital requirement imposed takes into consideration actions taken by OCBC to strengthen its controls and its approach to resolving customer complaints following the incident and will be reviewed when MAS is satisfied that OCBC has addressed all deficiencies identified in the review. 

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