OCBC unveils Disney-themed cards as part of 5-year strategic collab

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OCBC and Disney are releasing themed bank cards. The cards feature popular Disney IPs such as Marvel and Disney Princess and characters such as Stitch, Black Panther, Spider-Man, Captain America, Elsa, Anna and more.

The branded cards come as OCBC and Disney unveil a five-year strategic collaboration across three of the bank's core markets including Singapore, Malaysia and Indonesia.

The collaboration aims to help OCBC grow its new-to-bank customers in Southeast Asia four times within five years. Through this collaboration, OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories.

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As such, OCBC will be enabled to create special retail banking experiences and products, including a rewards programme that features Disney+ Premium or Disney+ Hotstar Premium subscriptions in Singapore and Malaysia, as well as special Disney-themed premiums.

By mid-2025, select OCBC cards and bank accounts will feature Disney designs or be bundled with Disney premiums and merchandise such as limited-edition OCBC pins.

Following the launch, OCBC has decked out its Wisma Atria branch with Disney and Marvel themed photo zones featuring beloved characters such as Stitch, Elsa, Anna, Iron Man, Captain America and Spider-Man. This marks the first time in Singapore where fans have the opportunity to "meet and greet" a special friend from Disney's Stitch too.

In addition, financial literacy content in the form of comics, activity sheets and resources for young savers will be available digitally on the OCBC app, OCBC website and in print at the OCBC Wisma Atria branch too. These comics feature Disney characters Ralph and Vanellope from Disney's Wreck-it-Ralph.

The comics provide financial literacy tips using Disney stories to make the reading experience more engaging and relatable. On top of that, more than 100,000 physical copies of the comic will also be distributed to students at 110 secondary schools in Singapore.

“We deeply value collaborations that drive beyond-banking experiences for our customers and enable us to differentiate ourselves in the market. We are excited to be the first bank in Southeast Asia to launch Disney-themed cards and offer customers special experiences inspired by Disney, Pixar, Marvel and Star Wars characters and stories. Disney characters evoke an enchanting and nostalgic emotional connection that resonates with the young and young at heart," said Sunny Quek, head of global consumer financial services, OCBC.

“Collaborations such as these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone. I am therefore confident we will accelerate our acquisition of new-to-bank customers across our Southeast Asia core markets in five years," Quek added.

OCBC’s rewards programme will benefit select debit and credit cardholders, as well as OCBC 360 Account customers in Singapore and Malaysia, and Young Nyala Account customers in Indonesia.

Similarly, UOB and Telkomsel partnered earlier in September to release a GenZ co-branded credit card.

The UOB Telkomsel credit card combines the two companies' brands and services and seek to enable customers to enjoy a connected digital lifestyle, embodying the essence of "Lifestyle Connected".

The UOB Telkomsel credit card is designed to complement the modern lifestyle and connect customers through a variety of special benefits.

The co-branded card comes as Indonesia witnesses a tremendous growth in the eCommerce market that's driven by increasing internet penetration, according to a statement seen by MARKETING-INTERACTIVE.

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