NYX Cosmetics bows out of Malaysia 3 years after launching flagship store

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American cosmetics company and subsidiary of L'Oréal, NYX Cosmetics, is exiting the Malaysia market. The brand said in a Facebook post that it is permanently closing its stores in Suria KLCC, Sunway Pyramid and Midvalley Megamall by the end of June, and its outlets in IOI City Mall Putrajaya, Fahrenheit 88 and Genting by the end of July.

NYX unveiled its first-ever flagship store at IOI City Mall Putrajaya three years ago, comprising interactive NYX beauty bars, digital community wall, and innovative use of digital imagery and social media content throughout the store. ⁣⁣"We sincerely thank you for all the love, energy, passion and enthusiasm from our fierce beauty junkies community. They were many incredible moments with lots of glitter, color and amazing makeup artistry," the post added.

Consumers are still able to shop for its products online via Lazada, Shopee and Hermo until 30 September. Following that, NYX products can be obtained via Amazon, ASOS and Lookfantastic. Separately, NYX expanded into Sephora Malaysia in 2012. A+M has reached out to NYX for comment about the impact of the closure on its marketing team.

NYX joins the slew of brands that have shuttered amidst the COVID-19 pandemic. They include Berjaya Tioman Resort, Esprit, Delicious Group, Four Points by Sheraton Sandakan, and Speedy Video.

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