NP Digital names APAC SEO lead, announces new leadership for MY

Global performance marketing agency NP Digital has named Kris Casey (pictured left) as its new APAC SEO lead and added a few senior hires to its Malaysia team as part of its ongoing expansion within the APAC region.

Casey brings over 12 years of extensive experience leading SEO teams across agency and in-house settings in the US, Australia, and Asia. His expertise spans working with renowned brands such as Expedia, Travelocity, NAB, Suncorp, and Nissan and leading the SEO efforts internally for Redbubble, an eCommerce marketplace.

Casey’s track record in growing organic visibility and passion for developing bespoke strategies align perfectly with NP Digital's vision for the APAC region.

In his new role, he will spearhead NP Digital's search engine optimisation efforts across the APAC region, driving growth and enhancing brand visibility.

His deep understanding of the nuances of the APAC market, combined with his innovative approach to SEO, will further elevate NP Digital's position as the go-to partner for businesses seeking to maximise their online presence.

“I am thrilled to be part of NP Digital and to have the opportunity to drive impactful SEO strategies that will propel our clients' businesses forward in the vibrant APAC market. I look forward to collaborating with our talented team to deliver innovative solutions that exceed client expectations and fuel organic growth,” said Casey.

In addition to Casey, NP Digital also welcomes Arjun Singh, Rizwan Kamil, Keith Ho, and Lee Weiye, to its leadership team in Malaysia, each bringing a wealth of experience and expertise in their respective roles.
Singh, taking the helm as group account director, will lead strategic initiatives and develop innovative digital marketing strategies aimed at maximising client benefits through collaborative efforts.

Meanwhile, Kamil, as the head of performance marketing APAC, will spearhead the strategic direction and implementation of digital marketing campaigns to drive tangible business results for clients.

Ho, in his role as the strategy lead, will focus on new businesses, especially pitches, and assist with existing accounts while overseeing award submissions and strategic initiatives. Lee, as the senior SEO manager, will drive NP Digital's SEO efforts in Malaysia and the APAC region, focusing on strategy development, implementation, analytics, and client satisfaction.

"We are excited to welcome Singh, Kamil, Ho and Lee to the NP Digital family," said Melissa Cheng, country manager, NP Digital Malaysia. "Their wealth of experience and expertise will be invaluable as we continue to expand our presence and deliver exceptional results for our clients in the Asia-Pacific region."

This comes months after NP Digital bolstered its APAC presence with senior hires in Hong Kong and Malaysia, including naming Gary Cheung as general manager for Hong Kong and Taiwan.  

Meanwhile, Melissa Cheng has been appointed as country manager for Malaysia. Both of them will report to Dan Kalinski, managing director, APAC, NP Digital.  

As the demand for innovative and results-driven marketing solutions continues to surge across the APAC region, NP Digital strives to be at the forefront, pioneering cutting-edge strategies tailored to the unique needs of diverse businesses and industries.

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