Neil Patel's digital agency NP Digital acquires SearchGuru in APAC

Performance marketing agency NP Digital has acquired digital agency Search Guru. This move underscores NP Digital's commitment to innovation and expansion in the rapidly evolving landscape of performance marketing in the region.  The acquisition adds an additional 120 digital marketers to NP Digital's 270-strong APAC team and unlocks new opportunities for synergy and market penetration. 

Through this acquisition, SearchGuru will add scale in-marketSEO, paid media, creative capabilities and top talent to NP Digital's portfolio, having led brands such as Club Med, Nespresso, Maybank or DHL, across Asia. In tandem, SearchGuru will bring a strong heritage in performance marketing and align closely with NP Digital's customer-centric values and culture.

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"NP Digital's agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing," said Dan Kalinski, managing director, APAC, NP Digital.

"By synergising our expertise, resources, and unwavering dedication, we're poised to push the boundaries of what's possible in the digital marketing landscape and deliver greater value and impact to our clients' businesses," he added. 

SearchGuru is an award-winning digital agency that focuses on performance marketing employing over 100 talents across various digital disciplines. Its strengths, according to SearchGuru, comes from its diverse specialists who often go above and beyond to execute effective strategies that marry creative and media. 

Currently, it has offices in Singapore, Malaysia and Hong Kong and holds clients such as GRAB, Clarins, SingLife and Jobstreet. 

Meanwhile, NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry, NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships, it said in a statement. Currently, NP Digital spans the globe with over 800 employees in 20 countries. 

Combined, NP Digital and SearchGuru will be able to offer a comprehensive suite of performance marketing solutions from media, creative and content to CRO and data.

In addition, harnessing NP Digital's technology stack and leveraging SearchGuru's experience in the region, the partnership is poised to deliver value and ROI to clients across key verticals such ad finance, insurance, travel and beauty. 

“It's been an amazing journey growing from a local four-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process. Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools and established processes,” said Larry Lim, CEO, SearchGuru.

“This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe,” said Mike Gullaksen, CEO of NP Digital.

“Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise, but now enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically," added Gullaksen. 

The acquisition comes after NP Digital announced new leaderships for APAC and Malaysia in March 2024. It named Kris Casey as its new APAC SEO lead and welcomed Arjun Singh, Rizwan Kamil, Keith Ho, and Lee Weiye, to its leadership team in Malaysia, each bringing a wealth of experience and expertise in their respective roles.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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