Nokia ditches chunky iconic logo for sleek modern look

Nokia, has unveiled a refreshed brand, as part of its long-term strategic transformation. According to Nokia, it is refreshing its brand to signal its new identity of being a B2B technology innovation leader realising the potential of digital in every industry.

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The company said the new logo is emblematic of an energised, dynamic and modern Nokia, demonstrating its values and purpose. Nokia added that the new design is a symbol of collaboration, which it believes to be critical for realising the exponential potential of networks: unlocking gains in sustainability, productivity and accessibility.

Nokia’s refreshed company strategy is focused on further acceleration across six pillars:

• Grow market share with service providers, driven by continued technology leadership.
• Expand the share of enterprises within its customer mix.
• Continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete.
• Seize opportunities from sectors beyond mobile devices to monetise Nokia’s IP and continue to invest in R&D for Nokia Technologies.
• Implement new business models, such as as-a-Service.
• Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.

To deliver these pillars, Nokia has four key enablers: develop future-fit talent; invest in long-term research especially in key domains such as 6G; digitalise its own operations to further improve agility and productivity and refresh the brand.

Pekka Lundmark, president and CEO of Nokia, said: “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility. Our market-leading critical networking technology is increasingly needed by customers and partners in every industry.”

Nokia sees a future where networks go beyond connecting people and things, Lundmark added. “They are adaptable, autonomous and consumable. They are networks that sense, think and act, and they maximise the opportunity of digitalisation.”

He shared: “Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before.”

MARKETING-INTERACTIVE has reached out to Nokia for more information. 

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