Nina Hospitality showcases its playful spirit with new brand film

Nina Hospitality has unveiled a branding campaign with a new tagline “Surprise Yourself”, aiming to showcase the playful, fun and modern spirit of the company.

The campaign features a one-minute brand film, highlighting the company's core values and commitment to engaging with guests' experiences and adding surprises and fun to their stays in a generous manner.

Created in collaboration with media agency Havas and Hong Kong-based video production house YAMANYAMO, the brand film showcases the unique stories and experiences of different groups. It includes scenes such as male friends celebrating broom-to-be, an elderly couple dancing in the Nina Ballroom, a family of three enjoying fun moments at the poolside, and a young couple embracing love and pride with a warm hug.

Accompanying the branding campaign is a bright pop ballad that complements the campaign's atmosphere developed by local music studio White Music. The song aims to celebrate the joy of life and the spirit of togetherness with its catchy lyrics and carnival vibe.

The film production took place at Nina Hotel Tsuen Wan West, aiming to highlight the uniqueness of the company. Guests will have a peek at its Chinese restaurant RÚ, elevated Nina Ballroom and newly renovated suite with harbour views.

A spokesperson from Nina Hospitality told MARKETING-INTERACTIVE that the first phase of the campaign will be launched from February to April, with a primary focus on the local market. Meanwhile, the second phase is scheduled to begin in September, targeting regional, mainland China, and overseas markets.

In terms of promotion, the spokesperson said a comprehensive media plan with the focus on online, out-of-home (OOH), in-flight entertainment and email marketing, is adopted. Nina Hospitality has also leveraged the resources of shopping malls and commercial buildings within the Chinachem network to maximise their OOH exposure.

"Our primary focus for this media plan is to maximise video views, with an emphasis on capturing the attention of our local market, which represents one of our top sources of hotel guests. Additionally, we will have a secondary focus on overseas markets, regional markets, and PRC, the spokesperson added.

Simon Manning, managing director, Nina Hospitality, said: "At Nina, we aim to surprise everyone across all the key neighbourhoods in the city. Our brand film captures the essence of our commitment to go beyond the ordinary and make every visit truly memorable."

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Based in Hong Kong, Nina Hospitality is a wholly-owned subsidiary of Chinachem Group. It operates and manages a portfolio from midscale to upper upscale hotels and serviced apartments with almost 3,000 hotel rooms and residences under two brands, including Nina Hotels and Lodgewood.

Since 2021, Chinachem Group rebranded its hospitality arm from L'hotel Group to Nina Hospitality. The new identity of Nina Hospitality reflects the brand slogan of "Surprise Yourself" through personalised experiences across its properties. Aimed at showcasing the passion and dedication to Asian hospitality, Nina Hospitality includes five brand core values: Generous, Vibrant, Heartfelt, Authentic, Innovative

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