Nina Hospitality unveils rebranding with new slogan ‘Surprise yourself’

Nina Hospitality, a member of Chinachem Group, has embarked on a transformation journey since 2021, ushering in a new era of refinement. Nina Hospitality has developed a solid business model, created a unique service philosophy, and fostered a vibrant company culture.  

Through tailored improvement plans for each property and a comprehensive brand relaunch, Nina Hospitality aims to breathe new life into its identity and refresh consumer perceptions.  

This year, Nina Hospitality has unveiled a dynamic branding campaign that reflects the playful, fun, and modern spirit. Central to this initiative is a colourful one-minute film that introduces the brand's slogan, "Surprise yourself." This slogan encapsulates the diverse and memorable experiences that Hotel Group offers to various guests at its hotels and residences.  

The slogan “Surprise yourself” not only represents the brand ethos but also highlights the extensive enhancements made across its properties. For instance, Nina Hotel Causeway Bay has unveiled a revamped lobby, while Nina Hotel Tsuen Wan West has undergone comprehensive renovation plans.  

Significant upgrades include the rebranding of the flagship Chinese restaurant RÚ, which offers an elevated dining experience, the introduction of Nina Communal—an exclusive lounge area—and the addition of three opulent bridal rooms alongside 45 refreshed suites of the 1,608 renovated guestrooms, reinforcing the hotel’s status as an upper-upscale destination.  

The future of Nina Hospitality 

“At Nina Hospitality, we aim to surprise everyone across all the key neighbourhoods in the city. By better addressing our guests' evolving needs and capturing new customers, we are aligning our products and services across all properties to work towards our ultimate vision of becoming a leading hospitality group in Hong Kong,” said Simon Manning, managing director of Nina Hospitality.   

As 2024 progresses, Nina Hospitality proudly celebrates its transformative achievements while continuing to innovate for the future. In anticipation of Hotel Group’s 20th anniversary in 2025, this year serves as a crucial stepping stone for even more exciting developments. Guests can look forward to significant upgrades at Nina Hotels in Island South and Causeway Bay, along with two revamped lobbies featuring a new lobby lounge at Nina Hotel Tsuen Wan West.  

Operating and managing five hotels, two residences, and one university lodge, Nina Hospitality is well-prepared to navigate the challenges of the hospitality landscape. With a robust foundation and a visionary outlook, Hotel Group is poised to redefine the industry and enhance guest experiences as it moves closer to this significant milestone. 

In an increasingly competitive market, Nina Hospitality remains committed to nurturing its brand while enhancing customer satisfaction. With a track record of success and a clear vision for the future, Hotel Group is undoubtedly a lifestyle hospitality group to be reckoned with in the industry. The upcoming years promise to be filled with exciting developments, positioning Nina Hospitality as a leader in delivering exceptional experiences. As Hotel Group continues to innovate and expand, it stays rooted to our home city of Hong Kong and its mission to elevate the art of hospitality and leave a lasting impact on its guests. 

This article is sponsored by Nina Hospitality.