NIKO-NIKO and Harbour City present HK's first Chiikawa pop-up

Harbour City has teamed up with local lifestyle brand NIKO-NIKO to present Hong Kong's first Chiikawa-themed pop-up store, available from 2 April to 27 April.

With the popularity of Chiikawa in Hong Kong, the pop-up aims to provide an opportunity for Hongkongers to see and touch the products in person, rather than having to travel to Japan or buy online, enhancing their overall satisfaction.

Targeting Chiikawa fans and shoppers, the initiative aims to emphasise its position as "the first Chiikawa official pop-up in Hong Kong", with Ching Ming Festival and Easter holidays falling into the pop-up store opening period, driving footfall to the mall. 

The pop-up store, spanning a whopping 3,000 square feet, is the first official CHIIKAWA store in Hong Kong, bringing over 400 exclusive merchandise directly from Japan, including limited-edition items available only at Harbour City.

Visitors can also find a range of items including the first-ever official printed T-shirts, stationery, plush toys, lifestyle goods, and trendy apparel in Hong Kong. Starting from 9 April, 21 classic Japanese figurines and charms will be released in limited quantities in phases at the pop-up, with a purchase limit of one per person per design.

The pop-up store also features three photo spots for visitors to snap selfies with Chiikawa characters, including a two-meter tall plush display wall made of over 600 Chiikawa plushies. There’s also a 12-meter-long photo wall for close-up shots with Chiikawa characters. Visitors can receive a Chiikawa wishing card at the wishing garden located in the Atrium of Ocean Terminal upon spending HK$300 or above at the pop-up store.

To enhance visitors' shopping experience, fans are encouraged to pre-register at KKday for priority entry. Starting from 1 April 2025, at 12pm, visitors can register for KKday pre-registered tickets for the period of 8 to 14 April. After that, every Tuesday at 12 PM, tickets for the following week will be available for registration. Additionally, same-day queue tickets will also be distributed during designated time periods each day in the pop-up store.

The pop-up will be amplified through media releases, media preview, digital displays throughout the mall, e-newsletters with exhibition details and insights, as well as social media campaigns.

Don't miss: Chow Tai Fook's gold products featuring Chiikawa sold out in hours

In fact, the Chiikawa frenzy has taken Hong Kong by storm, with brands launching exclusive products and campaigns to engage with audience.

Most recently, Chow Tai Fook Jewellery Group launched an exclusive Chiikawa-themed jewellery collection that has won the hearts of fans and younger generations. The first batch of the collection was sold out in a few hours since its release. 

Officially launched on 23 March morning at its iSQUARE store in Hong Kong and MGM store in Macau, the first batch of the collection includes nine Chow Tai Fook Chiikawa gold charms and gold coins, priced between HK$540 and HK$2,100. The partnership aimed to keep Chiikawa always by customers' side, embodying the innocence and wonder of a childlike heart.

The collaboration has attracted large queues of dozens of people outside the iSquare store before its opening, according to multiple media reports such as HK01 and Sing Tao Headline. The queue had surged to over a hundred people by noon. The number of people in the queue had exceeded a hundred by noon, with some products selling out within two hours of the commencement of the sale. Chow Tai Fook only accepts pre-orders currently, with delivery scheduled for mid-May. 

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