Nike and SKIMS form NikeSKIMS to transform women's activewear

Nike and SKIMS have joined forces to introduce NikeSKIMS, a new brand set to redefine women's activewear. Combining Nike's expertise in sports innovation with SKIMS' form-flattering design, the collaboration aims to revolutionise training apparel, footwear, and accessories for female athletes worldwide.

Launching this spring online at nike.com/NikeSKIMS, as well as in select US retail locations, the brand's first collection will blend high-performance functionality with sculpting aesthetics. A global rollout is set for 2026, expanding into new markets and wholesale partnerships.

Designed to empower women in sport and movement, NikeSKIMS represents a fusion of innovation and inclusivity, ensuring that every body is celebrated and supported, according to a release.

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The concept was born from SKIMS' proposal for a shared product line within Nike's portfolio, which includes Jordan Brand, Converse, ACG, and Nike SB. Recognising the potential for something far greater, Nike saw the opportunity to launch an entirely new brand that caters to the evolving needs of women in fitness. The result is NikeSKIMS, a brand that combines sport science with contemporary design.

"We're energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS," said Heidi O'Neill, Nike's president of consumer, product, and brand. "This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy."

"Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence," SKIMS' co-founder and CEO, Jens Grede, said. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the activewear market."

Kim Kardashian, SKIMS' co-founder and chief creative officer, reinforced the vision: "Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this spring."

NikeSKIMS is part of Nike's broader efforts to expand its women's business, introducing new fitness apparel and footwear, including the latest Air Max Muse, Air Superfly, A'One, and Sabrina 2 styles.

The new brand will incorporate insights from the Nike Sport Research Lab, drawing on its vast ecosystem of data from athletes, leagues, and cultural influencers. With an extended size range and a focus on both performance and aesthetics, the brand aims to provide a versatile option for women's fitness apparel.

MARKETING-INTERACTIVE has reached out to Nike for more information.

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