Nike and Billie Eilish reunite to drive sustainability with new sneaker

Nike and American singer-songwriter Billie Eilish have come together to unveil the brand-new Air Force 1 Low sneaker, as part of their commitment to sustainability. 

Following the debut of the duo's "mushroom" and "black" iterations last December, the new sneaker will make its presence on 24 March with a triple white treatment. It features fragmented patchwork uppers constructed of recycled textiles. The quilted nylon base is fitted with leather cutouts, ripstop nylon wrap guards, and exposed stitching accents which replicate the Air Force 1’s signature lines designed by Bruce Kilgore.

The new sneaker features the usual leather constructions and broken-up canvas panels across the side panels, toe boxes and rear ends. Furthermore, Billie Eillish’s signature “Blohsh” appears on the shoe tongues and lace dubraes while her moniker and a Nike swoosh are printed on the foam insoles.

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Back in December last year, Nike and Billie Eilish partnered up to launch “Billie Eilish x Nike Air Force 1” in “mushroom” and “black”. Both iterations adhere to tonal and patchwork motifs. The shoes are housed inside a specially-designed shoe box that is dyed with creamy exteriors, co-branding and one of Billie Eilish’s mottos “It’s hard to stop once it starts.”

MARKETING-INTERACTIVE has reached out to Nike for additional information.

Apart from Billie Eilish, Nike has recently partnered with Tiffany & Co. to launch co-branded merchandise on 7 March with the star of the show being the Nike x Tiffany & Co. Air Force 1. The latest teaser has sent social media users into a frenzy. Crafted in premium black suede and featuring a Tiffany Blue swoosh, the shoes mark a continued celebration of the Air Force 1’s 40th anniversary and is the first partnership for the brands.  Alongside the shoes, Tiffany & Co. will be releasing a collection of limited-edition sterling silver products.

Photo courtesy: Twitter account @kikikickz

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