New Kwentong Jollibee Mother’s Day video pays tribute to a mother’s courageous heart

Mothers have often been called the light of the home but they are also every family’s anchor–--one who is giving care, love, and most of all, strength to every member, especially their children.

This May, Jollibee and its creative agency McCann Worldgroup celebrate the strength and selflessness of all mothers through a poignant and heartfelt Kwentong Jollibee Mother’s Day special video that shows how mothers continue to bravely face challenges for their family’s welfare. They remain, at all times, strong, resilient, and selfless.

“Children learn to handle setbacks and struggles from their mothers. It’s not an exaggeration to say that we take our strength from our moms,” said Francis E. Flores, marketing head, Jollibee Global & Jollibee Philippines. “Through them, we learn how to deal with small hiccups and minor annoyances like being afraid of storms to bigger challenges like injuries and sickness.”

“With this special Mother’s Day video, we at Jollibee want to thank our mothers for showing us how to love endlessly and how to be strong enough to face the challenges of everyday life,” he added.

Set to the heartwarming tune of Ben&Ben’s “Ilang Tulog Na Lang”, the video, inspired by a true story shows the little things that convey how mothers are always there for their families. It highlights how moms bravely face challenges for their families–and even though they are also afraid, what rises to the surface is the need to ensure their families’ safety and happiness.

“Every Kwentong Jollibee may have different stories but at its core, it’s the same: it’s all about love and family, and it’s all tied together by true stories and experiences. That’s what makes every film universally appealing,” said director Joel Ruiz. “This Mother’s Day video is no different. Yet it’s so much more special because while directing this film, it felt like I was also paying tribute to my own mother and everything she did for our family.”

Ruiz previously directed the Kwentong Jollibee Valentine Series Homecoming (2018), Proposal (2019), and the Father’s Day 2019 special video, First Love.

“When we think about our mothers we think about their love and how they are the most fearless people we know. It’s with that truth that we created this short film: it’s a tribute to the strength of a mother’s heart, which she passes on to the people she loves,” said Sid Samodio, executive creative director, McCann Worldgroup.