Netflix and LINE TV join forces to bring Thai content regional

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Online entertainment provider Netflix has partnered with Thai content producer LINE TV - part of communication app company LINE Thailand, to launch eight original contents that will be streamed in 18 countries across Asia, showcasing Thai online series with content variety catered for an international audience.

The 18 regions include South Korea, Taiwan, Singapore, Hong Kong, Nepal, Brunei, Philippines, Bhutan, Mongolia, Maldives, Macau, Malaysia, Myanmar, Laos, Cambodia, Vietnam, Indonesia and Thailand. According to the press statement by LINE, all the original content titles will remain available for free on LINE TV for Thai viewers. The eight original content titles are namely “Instinct”, “Abandoned”, “Great Men Academy”, “The Collector”, “Together with Me: The Next Chapter”, “Social Syndrome”, and “The Deadline”.

Raphael Phang, SEA content acquisitions manager of Netflix, said the company was pleased to have this opportunity to present a wide range of Thai content to more Asian viewers at large. “Through this collaboration, we can help in showcasing Thailand’s pop culture as well as bringing out new perspectives of these eight online series from LINE TV,” Phang added.

Kanop Supamanop, chief content business officer of LINE Thailand said the company aimed at becoming the “king of Thai content”, providing content for its viewers as well as focusing on producing original content titles of its own. “By partnering with a world-class streaming platform like Netflix to bring our Thai original content to more audience across Asia, we deliver on our vision to support Thai creators and producers and enable them to thrive more sustainably,” Supamanop added.

Separately, LINE Thailand launched new advertisement formats and strategies on the LINE platform in March this year, namely a new ad format called "Story Linked", an online-merge-offline (OMO) ad ecosystem, and a digital data analysis tool "LINE Reach Curve".

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