Nespresso takes Vertuo Pop launch to the streets with larger-than-life 3D campaign

Coffee brand, Nespresso, has launched a new coffee experience, the Vertuo Pop. As part of its mixed media approach, Nespresso has taken its Vertuo Pop launch campaign to the streets with a larger-than-life 3D build done in collaboration with Clear Channel Singapore. 

The 3D build offers consumers an immersive experience that highlights the machine's four coffee styles while showcasing the Vertuo Pop's contemporary design, according to the statement. 

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By strategically placing the 3D installation in key locations, Nespresso's goal is to capture the attention of young coffee enthusiasts and invite them to explore the world of Vertuo Pop. These areas include Bras Basah, Punggol Central, Yishun, Sembawang, Woodlands, Orchard, Grange Road, Commonwealth, Jurong Gateway, River Valley, Sengkang, Marine Parade, Telok Blangah, Bishan, and Sengkang. 

Nespresso's brand communications manager, Jermaine Koh explained that the coffee brand made its new Vertuo Pop machines literally pop out of bus shelters all around Singapore in a fun splash of yellow, turning heads with its larger-than life display of the machine and the range of coffee styles consumers can enjoy with it.

“A 3D creative execution at bus shelters can create a strong visual impact, attracting the attention of passersby. By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness. This heightened exposure can lead to improved brand recall and recognition amongst the young coffee enthusiasts," shared Amanda Woo, chief development officer, Clear Channel Singapore.

With this launch, fans can immerse themselves in Vertuo Pop's dynamic world, explore diverse coffee styles, and stand to win Nespresso vouchers.

MARKETING-INTERACTIVE has reached out for more information. 

This isn't the first time the coffee brand has launched a coffee experience. Last month, Nespresso turned Thomson-East Coast Line (TEL) Orchard MRT into a sensorial coffee experience. Coffee scent is emitted along the station linkway throughout the "Nespresso Vertuo Pop" campaign. 

Echoing the message of “Enjoy coffee your way and experience perfection with one touch”, the campaign was done in collaboration with Asiaray Connect Singapore, the exclusive media owner of the TEL.

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