Nespresso wants to know how you like your coffee in nationwide poll

Coffee drinkers have long fought over the best way to drink coffee and Nespresso Singapore has partnered with local influencers on a campaign that aims to settle this dispute once and for all.

As part of the campaign, a real-time nationwide poll was set up for consumers to choose between black, coffee with milk (white) and iced coffee teams.

Don't miss: David Beckham shares his love for coffee in Nespresso partnership

When MARKETING-INTERACTIVE checked, team 'coffee with milk' was currently in the lead with 40% of respondents and 'iced coffee' trailing closely behind at 36%. 'Black coffee' was the least popular at 24%.

"We know there are many different coffee drinkers out there and wanted to bring out the friendly rivalry through the different coffee teams to get Singaporeans talking about coffee," said a representative from Nespresso in conversation with MARKETING-INTERACTIVE.

"This gives people a sense of contribution and investment towards the campaign," they added.

If an individual is team 'black coffee', they will join the likes of Nespresso ambassador George Clooney, Class 95 radio DJ Edward Russel and actress Caitanya Tan who love bold, intense and familiar flavours.

Team 'black coffee' also showcases the different coffee sizes that one can enjoy from Nespresso Vertuo machines from a short espresso to a large mug at a touch of a button.

On the other hand, team 'coffee with milk' features actress Julia Garner alongside local creators Mongchin and Andrea Chong who love the creamy alchemy when milk is added into coffee.

Team 'coffee with milk' highlights the newly launched Vertuo Creatista which comes in a stainless-steel design and comes with an integrated steam wand so one can froth milk, personalise their recipes, and try their hand at latte art.

Last but certainly not least is the refreshing team 'iced coffee' which includes actress Simone Ashley alongside local celebrities Chen Yixin and Tasha Low.

This team shares their favourite iced coffee picks from Nespresso such as Diavolitto, Double Espresso Scuro and Cold Brew Style Intense.

As these creators also took to Instagram to create conversations about the friendly rivalry between different coffee teams, they play an important role in driving relevancy to the Singapore audience, explained the representative.

While not featured in this campaign, Nespresso recently revealed David Beckham as its official brand partner, which offers an intimate view of Beckham’s love of coffee.

The Nespresso team explained that the celebrity was chosen due to the synonymous love that he had for the beverage with UK culture, stating that “what better way to celebrate the synergy than with someone who embodies it.”

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
Nespresso rolls out paper-based compostable coffee capsules
Nespresso envelopes MRT commuters in coffee scent as part of new campaign
Nespresso takes Vertuo Pop launch to the streets with larger-than-life 3D campaign