NBA and Titan join hands to unveil second NBA store in Metro Manila

The National Basketball Association (NBA) and the Philippines' basketball specialty concept store Titanomachy International have joined hands to launch the second NBA Store in Metro Manila as part of its global expansion. 

With over 500-square-meter retail and community space, the NBA store in Metro Manila features an extensive range of official NBA merchandise and memorabilia, including current and former player jerseys, fan apparel, headwear, footwear, basketballs, and accessories from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also carry NBA Philippines-branded apparel, including a limited-edition shirt for the store launch.

Available from 4 May, the store offers a number of interactive fan elements, including an NBA 2K gaming corner, footprints of notable NBA players and legends, and a half-court with a viewing area featuring a 2.5-meter LED screen across a locally designed mural inspired by basketball’s influence in the country. The Larry O’Brien Trophy will also be on display during the store launch and for a limited time throughout May.

“We’re incredibly excited for Titan to open the largest NBA Store in the Philippines in one of the largest shopping malls in Asia,” said Lesley Rulloda, head of global merchandising of NBA Asia. “Our second NBA Store in Metro Manila will be designed as a destination for our passionate fans to come together and experience a premium retail environment that showcases the most comprehensive selection of official NBA products in the country,” she added. 

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Expressing his anticipation of opening this new store, Mike Ignacio, managing director of Titanomachy International, the group managing the store, said, “Elevating the experience of every Filipino basketball consumer is an objective that we’re focused on achieving as we recreate an authentic NBA retail atmosphere in our largest store. Building on the success of our first brick-and-mortar store and eCommerce platform, we’re committed to leveraging our interactive space as we inspire Filipino fans to celebrate their love for the game and express their NBA fandom in style.”

Philippines has long been one of the top markets for the NBA. Apart from being the top market in terms of Facebook page fans outside of the US with over 15 million followers, Ramez Sheikh, managing director of NBA Asia, said that Philippines remains a strong market in terms of viewership as well as merchandise sales. Philippines also reported a 12% year-over-year growth in April and attracted the second-largest average audience for the 2022–2023 regular season, behind China. The NBA’s television viewership in the Philippines has grown by 15% in comparison to the previous year’s statistics, Sheikh also noted. 

Back in November, NBA Philippines said that the brand will be rolling out more projects in the basketball-crazy country. Looking forward, the brand will focus on three aspects, namely participation, fan experience and accessibility. 

The brand is also looking to partner with like-minded brands to offer fans impeccable experience. Back in February, the brand joined hands with online quick commerce platform foodpanda, where foodpanda is made the league’s first official online food delivery platform partner in the Philippines.

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