National Youth Council sees 12 agencies pitching for social media duties

Ministry of Culture, Community and Youth – National Youth Council (NYC) is on the hunt for digital media consultancy services for a period of 12 months, with the option to extend for another 12 months. According to Gebiz, the tender has 12 respondents pitching for the account.These include Cooler Insights, Digital Blowfish, Dstnct, GroupM Singapore, KRDS Digital, Maven Potter LLP, Night Owl Cinematics, Pico Art International, Redhill Communications, Reson8 Creative, Stratagem Consultants and Type A.In a tender document seen by Marketing earlier, the appointed agency will be responsible for the social media strategy development for NYC, OBS and YCS’ social media assets among others. This includes providing strategic counsel and updates on changes in the youth digital landscape, as well as assisting NYC in developing digital strategies and generating social media content that are relevant and will resonate with the respective target audiences and the general youth population.The agency also has to propose target audience segmentation and demographics of each social media asset, and content and engagement strategies and social media tactics for each social media asset. Some of the other tasks include developing quantitative and qualitative measurement metrics for each social media platform and conceptualising content calendars based on content themes and strategies developed for each asset.In addition, the agency will be involved in the development, conceptualisation and execution of engagement campaigns for NYC, OBS and YCS’ social media assets. The engagement campaigns should be executed to increase page engagement and reach, and increase fan and follower base.