National Youth Council appoints TEAM LEWIS for social and digital content duties

National Youth Council (NYC) has appointed TEAM LEWIS as its agency partner for social and digital content creation, management, and optimisation for Somerset Belt, a key project under the SG Youth Action Plan. The Somerset Belt is a stretch that extends from *SCAPE to the junction of Somerset and the Killiney roads. The stretch is set to become an entrepreneurial, creative, and incubation space for youths. It is designed to be a precinct where they can have a direct hand in contributing ideas on programming and infrastructural changes: working with one another, the communities, businesses, and the government.

Joseph Prakash, assistant director of the Somerset Belt office said, “To inspire youths from all walks of life to work with us to shape Somerset Belt, it is important that the agency we work with not only has digital capabilities at its core but also understands the identity we are building to stay connected with youths. TEAM LEWIS has demonstrated creative and bold thinking in its storytelling to help youths connect with one another, while celebrating their collective ideas, interests, and aspirations.”

Mark Tay, head of content, TEAM LEWIS Singapore said, “We are excited to partner with National Youth Council and look forward to demonstrating how incorporating youth-centric sentiments in the heart of storytelling can help band a community of diverse audiences together. This is an incredible opportunity for us to build a distinct identity for Somerset Belt while positioning the space as a place for youths to appreciate, participate and create programmes.”

There was a pitch for the account in June this year, with the appointment finalising in August. 

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