Digital health service Naluri bags US$7m in funds with 50% allocated for growth

Naluri, a digital health service provider founded by former iflix Malaysia CEO Azran Osman-Rani, has bagged US$7 million in pre-series B funding. The fresh funds will be used for Naluri's strategic expansion in Thailand and will further bolster the company's operations in Malaysia, Singapore, and Indonesia. Naluri's spokesperson told A+M that more than 50% of the funding is earmarked for growth, which includes marketing. The spokesperson added that it will continue pushing its existing digital channels and, with the lifting of COVID-19-related restrictions, Naluri will also be participating in regional forums and events as part of its marketing plans.

Thai real estate development group Pruksa Group led the funding round alongside Bertelsmann Investments from Germany and Striders Corporation from Japan. It is also supported by several returning investors, including M Venture Partners, Palm Drive Capital, and INP Capital.

Naluri is also actively hiring and is currently seeking a performance marketer and web developer for its marketing team. It is also on the hunt for customer experience executives in Indonesia, Malaysia, and Thailand. "International expansion and localisation are key priorities for Naluri so we are actively building out our teams across Singapore, Indonesia, Thailand, as well as Malaysia, and expecting to onboard 30 to 40 people across marketing and business development," Naluri's spokesperson said.

According to the spokesperson, Naluri requires talent that has a deep passion for the healthcare space, and who are curious about the ways in which technology can be employed to amplify care delivery. "We're on the lookout for people who have fantastic track records in working in the B2B2C model, catering to the demands of corporate clients to solve health and wellness concerns on the business development front, while amplifying lead generation and increasing member engagement and signups on the marketing side," the spokesperson added.

Founded in 2017, Naluri is backed by investors including Integra Partners, Pathology Asia (via Biomark), and Sumitomo Corporation Equity Asia. Its digital health service and healthcare cost-containment solution uses tech to deliver integrated person-centred care to transform the lives of people at risk of, or managing, the most pervasive chronic and mental health conditions.

It also empowers its team of health and wellness experts with data and the company's proprietary AI-augmented coaching platform, decision support systems and self-help digital tools to deliver highly personalised behavioural health programmes at scale.