Munchy's Cream-O partners foodpanda to spread joy at MY Ramadan bazaars

Munchy's Cream-O wants to spread joy this World Happiness Day with a "Munchy’s Cream-O happiness box" campaign, done in partnership with foodpanda.

The campaign aims to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians. It is also part of Munchy’s Cream-O Choco "Happiness ONz Movement". 

Over the campaign period, Munchy’s Cream-O will be stationed at selected Ramadan bazaars, including the now iconic Stadium Shah Alam bazaar. 

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Upon registration at the Munchy’s Cream-O booth, individuals have a unique opportunity to nominate a loved one to receive a special happiness box of Munchy’s Cream-O goodies, delivered through a special collaboration with foodpanda.

This is the brand's first collaboration with foodpanda in delivering the happiness boxes to the Bazaar goer’s nominee, said a spokesperson when MARKETING-INTERACTIVE reached out. 

In total, Munchy's Cream-O will be delivering 500 Munchy's Cream-O happiness boxes. The campaign will run from 20 March until 4 April this year. 

The campaign was done in collaboration with Universal McCann (UM), the global media agency network of IPG Mediabrands. 

“With the Choco Happiness ONz Movement, Munchy’s Cream-O is on a mission to plant the seed of happiness everywhere we go, so happiness can grow bigger and better," said Karen Ong, senior marketing director at URMunchy’s.

"UM has found a creative way of translating this idea with purpose, and we are extremely excited for Munchy’s Cream-O to connect with Malaysians in this personalised way." 

Rina Low, managing director of UM Malaysia added, "Ramadan is a time of shared bonds between family and friends. It is also a time to acknowledge the special connections in your life, to spread kindness, love and happiness. In coming up with the happiness box, we thought, what better symbol of happiness than chocolate, that instantly lifts the spirit."

"The campaign also elevates the happiness quotient by connecting with the selfless act of giving to another, rather than receiving, and we are incredibly happy to collaborate with foodpanda as a delivery partner," added Low. 

This is just one of the few Ramadan initiatives this festive season. 

Recently, snack brand Mondelēz International Malaysia (Mondelēz) and non-profit organisation MyKasih Foundation, teamed up for a long-term initiative aimed at supporting and empowering families in need. 

Dubbed Mondelēz Prihatin, #MDLZPrihatin, the community engagement programme provided one hundred families in Kota Bharu and Kelantan food aid cash. The food aid cash, according to the release, enabled the families to purchase staple food items ahead of the Ramadan season. 

Across the border, brands and charities in Singapore have also been stepping up to provide aid for the needy during the time of Ramadan. For example, Simply Islam partnered Gracious Mart to provide essentials to over 500 Singaporean families. Running for its 17th year, these Ramadan chairity baskets will provide food supplies, groceries and financial assistance to low-income families. 

Related articles: 
Study: 84% of Malaysians to increase spending during Ramadan 
Study: SEA consumer-spending during Ramadan up by nearly 50%  
Marketers, here's the key for deeper audience engagement this Ramadan 

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