MTR hands advertising remit for East Rail Line, Tuen Ma Line and Light Rail to Bravo Media

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MTR Corporation has appointed local ad agency Bravo Media to handle exclusive advertising concession for MTR's East Rail Line, Tuen Ma Line, Light Rail, and bus services, following a competitive tender process. The contract spans 10 years, with an initial term of five years, commencing on 1 January 2024, according to the release.

Currently, Asiaray is the agency that manages MTR’s East Rail Line, Tuen Ma Line, Light Rail, and bus services advertising concession.

Commenting on the appointment, Adam Leishman, CEO of Bravo Holdings, parent company of Bravo Media, said the tender win marks a significant milestone achievement for Bravo Media, as it provides a unique opportunity for it to establish a stronger foothold in Hong Kong's dynamic and vibrant advertising market.

"This underscores our capability and commitment to creating compelling and innovative advertising solutions for advertisers. We look forward to partnering with the MTR Corporation, to elevate advertising to new heights,” he added.

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Meanwhile, Richard Petignaud, managing director of Bravo Media, said: “Amassed with a team of experienced yet creative talents, Bravo Media is determined to challenge conventional advertising and reshape the local out-of-home media landscape, with the goal of fully unlocking the innovation and business growth potential of one of the city's most popular transit media advertising platforms. We enthusiastically welcome innovative, skilled professionals to seize market opportunities and achieve creative excellence in the evolving advertising landscape."

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Citybus and NWFB take bus exterior advertising agency in house with Bravo Media

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