MSIG Insurance's new campaign highlights its commitment to put customers above all

MSIG Insurance (Hong Kong) has highlighted its commitment to providing exceptional customer service with its first-ever mass branding campaign in Hong Kong.

Available from 20 May until 19 November 2024, the campaign, titled "Serving with heart, putting you above all", showcases the company's commitment to providing extraordinary customer service and exceptional claims management.  

With dedication to the brand’s core values, the brand strives to go above and beyond to surpass customers' expectations, ensuring a truly remarkable experience. 

The campaign serves as a testament to MSIG's dedication to extraordinary service, demonstrating how the company offers day-to-day protection for its valued customers through three selected scenarios.  

These scenarios will be brought to life in three captivating videos, featuring influential KOLs in their respective fields. YouTuber Tat Gor, Model Eunice Yip, and social media and digital content strategist Tim Fung have been chosen to target the millennial audience segment. 

Done in partnership with local ad agency Noah Workshop and Bakery, each video will highlight the four characters dressed in suits, symbolising the insurer’s  claims service. These characters will assist the KOLs in relatable scenarios, such as healthcare issues, home flooding and travel delays caused by adverse weather.  

The first video features Tat Gor as an MSIG Healthcare Insurance customer who needs surgery on his injured left leg. The video was launched today and the rest of the video series featuring Eunice Yip and Tim Fung will be rolled out in mid-June and 2 July respectively.  

In a conversation with MARKETING-INTERACTIVE, a spokesperson from MSIG said by working with these influencers, the brand is able to tap into the influencers' large and engaged followers base, which will help the brand reach a broader audience of millennials.

"Through this strategy, we aim to increase brand awareness and engagement among the targeted demographic, ultimately driving traffic and sales for our products and services. By leveraging the influence of these KOLs and utilising social media as a distribution channel, we believe that we can reach our target audience effectively."

By illustrating these scenarios, the videos effectively convey MSIG's commitment to promptly and skillfully addressing customers' needs, providing them with assurance and comfort during unexpected circumstances.  

Throughout the campaign period, the videos will be strategically broadcast across prominent social media platforms, including YouTube, Facebook, Instagram, LinkedIn, the ViuTV app, and other online portals. 

Philip Kent, CEO, MSIG Insurance (Hong Kong), said: "The launch of this new initiative is an important milestone for the company as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign. I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling. “ 

“As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for our customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action,” Kent added. 

The "Serving with heart, putting you above all" campaign pays homage to MSIG's Japanese roots, as well as reaffirming the Company's enduring values of service excellence, innovation and reliability.

“Having understood and experienced the dedication of MSIG ourselves, they are like the support team that always has our back. The experience inspired us to develop the fleet of MSIG team in our creative, who always has the back of the ones in need," said Jensen Yip, creative partner, Bakery. 

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