Moomoo brings its one-stop investment platform into Malaysia

Global fintech company Futu Holdings Limited has announced the expansion of its comprehensive investment platform moomoo into Malaysia following the success it saw in Singapore, according to a statement by the brand. To do this, the company is introducing a comprehensive suite of tech-driven offerings to promote financial inclusion to Malaysian investors. 

Moomoo, a commission-free trading platform that grants global market access and AI support to users, will be the first financial literacy solution of its kind to be released in Malaysia that provides investment support right at one’s fingertips through digitalisation.

Through the launch, investors in Malaysia will enjoy lifelong access to a holistic suite of self-help educational resources, free-for-all market data and a supportive global community to unlock more opportunities.

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“Our world-class research and development capabilities and long-standing business success in serving over 20 million users worldwide allow us to provide better tech-driven solutions to the market, enabling everyone to be equipped with the necessary access, tools and knowledge to make informed decisions along the investment journey," said Robin Xu, the senior vice president of Futu Holdings Limited.

Xu added that Malaysia is a strategic location for the brand to roll out its investment platform considering that it has a well-structured population of 32.7 million, a business-friendly environment, educated talent pool and high digital literacy levels. 

The company’s wholly-owned Malaysian subsidiary also recently received the Approval-In-Principle (AIP) for the Capital Markets Services License (CMSL) from the Securities Commission Malaysia (SC), marking a giant leap in its Southeast Asia business expansion plans.

With its global presence and expert knowledge in digitised investment, the launch of moomoo in Malaysia has significant potential to drive the industry forward. 

In tandem with its entry into Malaysia, Futo Holdings Limited has also promised to foster a synergistic ecosystem with thousands of public companies, fund houses, media, and market practitioners.

The news comes alongside moomoo's significant success in the Singapore market. Just last year, Futu Singapore appointed Havas Media Group Singapore's Arena Media Singapore to manage media duties for its moomoo app. The appointment is effective immediately and follows a pitch. The scope of work includes integrated media marketing, analytics and digital media management.

Meanwhile, Russell Lai, MD of Havas Media Group Singapore, said Futu Singapore (moomoo) has been revolutionising the investment landscape as an online brokerage with smart trading services. "We are delighted to be part of the growth of such a progressive brand to strengthen their presence in Singapore. We are looking forward to leveraging our data-driven insights to drive meaningful interactions for Futu Singapore (moomoo) and their consumers across all touchpoints to deliver a seamless results-focused experience," Lai said. Havas Media Group Singapore did not comment on the length of the appointment at the time.

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