Moo Deng to be featured in mobile game, logo to be trademarked

Singaporean game developer and publisher Free Fire have reportedly signed on the viral Thai baby pygmy hippo, Moo Deng, for a new battle royale shooter game that will roll out next month. 

Moo Deng will reportedly be made into an exclusive in-game collectable in the game. 

This is part of a partnership with the Zoological Park Organization of Thailand, according to Malay Mail.

The Zoological Park Organization of Thailand also organised a logo design contest for Moo Deng with the contest being open to members of the public for them to vote on the best image. 

The chosen image was done by designer Piyapatsara Kaewteentan and the logo will reportedly be used by the organisation and registered as a trademark with the Department of Intellectual Property to obtain commercial protection, according to Malay Mail. 

Moo Deng, has been the talk of the internet for the last few weeks and unless you've been living under a rock, you probably have seen at least one or two memes of her. 

The baby hippo, which belongs to the Khao Kheow Open Zoo, went viral after pictures of her were posted on the zoo's Facebook page. 

Moo Deng has since grabbed the attention of celebrities, news channels and even brands across Southeast Asia. 

From Sephora to foodpanda, here are a list of some of MARKETING-INTERACTIVE's favourite Moo Deng-inspired posts.

1. AirAsia

2. Anytime Fitness Singapore

3. foodpanda Singapore

4. HYGR Malaysia

5. IMAX Thailand

6. Mandai Wildlife Reserve

7. Pizza Hut Singapore

8. Sephora Thailand

9. Shopee Singapore

10. Shopee Thailand

11. Tealive 

12. YouTrip Singapore

13. 4Fingers Malaysia

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