Love, Bonito lays off 6.9% of global workforce

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Southeast Asia womenswear brand Love, Bonito has reportedly cut about 6.9% of its total workforce or 29 corporate roles globally.

There were a total of 14 roles impacted in Singapore, according to CNA.

Impacted employees will be provided with a package that is in line with local regulations it reportedly said. This will include a payout based on length of service, the enchasment of pro-rated annual leaves and notice period.

Don't miss: Love, Bonito to open first physical store in PH

Employees will also have their medical insurance extended and the company will reportedly work with relevant agencies to support them in career transition and the writing of recommendation letters.

Love, Bonito said that it is focused on helping impacted staff and remaining employees through this transition.

MARKETING-INTERACTIVE has reached out for a statement.

To date, Love, Bonito has over 20 stores internationally, across Singapore, Cambodia, Hong Kong, Indonesia, Malaysia, and the Philippines. Most recently, the brand opened its seventh store in Singapore at Tampines 1 shopping mall, and its first rebranded pop-up in Hong Kong’s K11 Art Mall.

It also recently opened its first permanent store in Metro Manila, the Philippines. The store is located at Greenbelt 3 Mall and spans over 2,000 square feet.

The opening comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally, it said in a statement at the time.

It has an electronic fitting room queue system to reduce waiting time, and wheelchair and pram friendly aisles. Customers can also look forward to Love, Bonito’s three key lines: the evergreen Signatures and Staples collection, and its summer-appropriate capsule collection, it said.

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