MoH powers up anti-smoking campaign with AI chatbot

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The Malaysian government has unveiled a new anti-smoking campaign.

The campaign centres around an AI programme called "Cik Era ChatBot" which provides a 24-hours chatbot service for smokers and vapers before they are channeled to trained smoking cessation service operators.

"Cik Era ChatBot" comes as the ministry of health aims to expand access to smoking cessation services.

Don't miss: F&N takes on the health of Malaysians in new campaign

The programme is run under the ministry of health's 'Jom quit' ('Let's quit') portal, which offers resources and support to help Malaysians quit smoking.

"Cik Era ChatBot" is the result of a collaboration between professional bodies, NGOs and the private sector to help the nation overcome smoking.

At the same time, the programme is in line with the 'Control of smoking products for public health act 2024' (Act 852) and its regulations and orders.

Act 852 came into effect on 1 October.

In addition, the 'Jom quit' platform has been renewed with the development of a website and volunteering initiatives which provide online advice services.

Health minister Dzulkefly Ahmad reportedly said that Act 852 is not punitive and instead, provides opportunities and support for smokers to quit smoking.

Hopefully, with the integration of AI, the ministry will help more smokers quit the habit, said Dzulkefly, reported The Star.

The minister reportedly said that 17,000 smokers have kicked the habit since joining the ministry's smoking cessation services programme, mQuit.

In addition, the minister reportedly said more than 1,000 private and public clinics have been assisting smokers to end nicotine addiction.

Dzulkefly added that mQuit will be widely promoted via displays on new no-smoking warning signs and on all packaging and cartons of smoking products.

Health has been a primary concern for Malaysia in recent months. Earlier in September this year, Fraser & Neave Holdings (F&N) launched a campaign titled "Jom Sihat, Kekal Cergas" ('Let's Be Healthy, Stay Fit') to inspire Malaysians to make healthier lifestyle choices.

Created in partnership with hypermart Mydin, "Jom Sihat, Kekal Cergas" showcases healthy products that carry the 'Healthier Choice' logo, reflecting the company's dedication to meet stringent nutrition criteria such as lowered sugar, sodium and fat levels while enhancing beneficial ingredients.

The range of healthy products include isotonic drinks, teas, Asian beverages and dairy products.

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