Mira Place partners with local artist to unveil hidden gems of Tsim Sha Tsui with vibrant photo spots and AR experience

To embrace creativity and build strong connection with Tsim Sha Tsui via “local art and culture”, Mira Place has recently collaborated with Vivian Ho, a local young artist to present “MIRAcle ARTventure” in Tsim Sha Tsui for the public to explore the hidden scenes of the district.

Unleashing her extraordinary imagination, Vivian has created surreal creatures in the shade of “Banyan Tree along Nathan Road”, where visitors could “watch” flamingos at “Kowloon Park” and pink unicorns walking to Knutsford Terrace to explore the everyday scenes juxtaposed with the hidden side of Tsim Sha Tsui.

From now until 31 July 2022, Mira Place will bring Vivian’s imaginative and delightful illustration to life and magically transform the atrium into a dreamy wonderland, filled up with vibrant and unique photo spots. Visitors could hop on the 4.5-meter-high hot air balloon to get the best view of the scenery and finally soak in a “beer bubble bath” at Knutsford Terrace. During the ARTventure at atrium, visitors could get into Vivian’s fantasy world via AR experience when they follow the steps and turn on the Instagram AR filter at the atrium.

The ARTventure at Tsim Sha Tsui continues along the Level Two footbridge at Mira Place and the Mira Steps leading to Knutsford Terrace, which enables visitors to capture different fantastic moments inside or outside the mall.

Visitors could upload their fantastic moments at any MIRAcle ARTventure spots to Instagram to join the “MIRAcle Snap” Instagram photo campaign, and would have the chance to win an afternoon tea for two at COCO, a trendy pastry brand in The Mira Hong Kong Hotel, as well as a Mira Place x Vivian Ho canvas bag and Espresso Alchemy coffee vouchers.

Meanwhile, customers could also enjoy exclusive MIRAcle shopping rewards to redeem limited-edition premiums from Vivian’s thematic illustration and indulge in fantastic delicacies and trendy hot picks from designated merchants for an amazing extension of the MIRAcle ARTventure. To satisfy everyone’s desire for dreamy food and fashion, a series of popular brands are offering fantasy-themed delicacies and trendy hot picks covering lifestyle, beauty, dining & accessories etc., including colour mixing lipstick experience from customised makeup brand OUT OF COLOURS, “Rosemantic Summer” lucent afternoon tea set from Italian boutique coffee shop restaurant HABITŪ table, as well as “Baby on the Cloud” DIY cakes from local DIY bakery brand Bakebe.

Furthermore, Mira Place and FUJIFILM are co-organising the “MIRAcle ARTventure” Creative Photography Contest, in which shutterbugs are invited to unleash their creativity and capture the fantasy of Mira Place neighbourhood in their own ways. The top creative and stunning photos will win best-selling DSLR cameras and Mira Place cash coupons worth up to HK$20,000.

This article is sponsored by Mira Place.